Under Armour cede en polémica por Trump

Under Armour finalmente cedió ante la polémica en la que se involucró recientemente por pronunciarse a favor del presidente de los Estados Unidos, Donald Trump.

La compañía publicó una declaración en la que rechaza la prohibición de viaje que el mandatario y ex conductor de reality shows decretó en una orden ejecutiva para evitar que personas provenientes de 7 países de población árabe entraran a territorio estadounidense.

Precisó que la migración es una fuente de fuerza, diversidad e innovación para compañías de Estados Unidos, en tanto que estarán a favor de las políticas que protejan a “nuestro hogar, nuestros negocios, nuestro personal y nuestra comunidad.

No obstante, defiende el hecho de que su CEO Kevin Plank sea parte del American Manufacturing Council, organizado por Trump para entablar vínculos con las compañías en EU.

Creemos que es importante que Under Armour sea parte de esa discusión.

Asimismo y aunque no precisa que apoye los comentarios de Plank sobre el “valor” de Trump para los Estados Unidos, sí se pronunció por una política migratoria incluyente que “reciba a los mejores y a los más brillantes”.

Under Armour se encontró bajo fuertes críticas luego de que Kevin Plank hablara de manera positiva sobre Donald Trump.

El mayor golpe, sin embargo, vino desde dentro, cuando varios de los atletas patrocinados por la marca como la bailarina Misty Copeland, el basquetbolista Stephen Curry y el actor Dwayne Johnson “The Rock” se manifestaron en contra de los comentarios de Plank.

I have always appreciated the great support and platform that Under Armour has given me to represent my community, gender, and career on the world stage. However, I strongly disagree with Kevin Plank’s recent comments in support of Trump as recently reported. Those of you who have supported and followed my career know that the one topic I’ve never backed away from speaking openly about is the importance of diversity and inclusion. It is imperative to me that my partners and sponsors share this belief. I have spoken at length with Kevin privately about the matter, but as someone who takes my responsibility as a role model very seriously, it is important to me that he, and UA, take public action to clearly communicate and reflect our common values in order for us to effectively continue to work towards our shared goal of trying to motivate ALL people to be their best selves.

Una foto publicada por Misty Copeland (@mistyonpointe) el 9 de Feb de 2017 a la(s) 10:14 PST

I appreciate and welcome the feedback from people who disagree (and agree) with Kevin Plank’s words on CNBC, but these are neither my words, nor my beliefs. His words were divisive and lacking in perspective. Inadvertently creating a situation where the personal political opinions of UA’s partners and its employees were overshadowed by the comments of its CEO. A good company is not solely defined by its CEO. A good company is not defined by the athlete or celebrity who partners with them. A good company is not a single person. A good company is a team, a group of brothers and sisters committed to working together each and every day to provide for their families and one another and the clients they serve. We don’t partner with a brand casually. I partner with brands I trust and with people who share my same values. That means a commitment to diversity, inclusion, community, open-mindedness and some serious hard work. But it doesn’t mean that I or my team will always agree with the opinion of everyone who works there, including its executives. Great leaders inspire and galvanize the masses during turbulent times, they don’t cause people to divide and disband. My responsibility here is not only to the global audience we serve, but also to the thousands of workers who pour blood, sweat, and tears into making Under Armour strong. A diverse group of hardworking men and women who possess integrity, respect and compassion for one another and the world they live in. Debate is healthy. But in a time of widespread disagreement, so is loyalty. I feel an obligation to stand with this diverse team, the American and global workers, who are the beating heart and soul of Under Armour and the reason I chose to partner with them. My commitment is as real as my sweat and callouses that thicken daily. #CommittedToThePeople

Una foto publicada por therock (@therock) el 9 de Feb de 2017 a la(s) 10:36 PST