En el último año, marcas de distintas partes del mundo y con presencia global nos mostraron la manera en que hacen marketing. Los cambios más asombrosos son aquellos que nos muestran inimaginables conceptos que se han hecho realidad.
La manifestación de la creatividad que se muestra este año en la categoría “Outdoor”, nos enseña que la cultura es más dinámica que nunca. Este año, marcas como Coca-Cola, Chupa Chups, Bic, Land Rover, Volkswagen y Nike, por mencionar algunas, son parte del shortlist de la última edición del Festival Internacional de Creatividad Cannes Lions 2019.
A continuación, descubre las campañas que están nominadas en la categoría “Outdoor” en Cannes Lions:
| OUTDOOR SHORTLIST | ||||
| CAMPAÑA | MARCA | PRODUCTO | AGENCIA CREATIVA | PAÍS |
| A01 (Food & Drink) | ||||
| COKE PTSSHHHH | COCA-COLA | COCA-COLA | DAVID Miami | ESTADOS UNIDOS |
| COKE FZZZZZZZ | COCA-COLA | COCA-COLA | DAVID Miami | ESTADOS UNIDOS |
| COKE KTCHKK | COCA-COLA | COCA-COLA | DAVID Miami | ESTADOS UNIDOS |
| HOMEWORK | CHUPA CHUPS (SNACK TO HOME LIMITED) | CHUPA CHUPS | CHEIL WORLDWIDE HONG KONG | HONG KONG |
| MUSIC | CHUPA CHUPS (SNACK TO HOME LIMITED) | CHUPA CHUPS | CHEIL WORLDWIDE HONG KONG | HONG KONG |
| A02 (Other FMCG) | ||||
| ROSA PARKS | S.C JOHNSON | KIWI QUALITY SHOE CARE | OGILVY Chicago | ESTADOS UNIDOS |
| KATHERINE SWITZER | S.C JOHNSON | KIWI QUALITY SHOE CARE | OGILVY Chicago | ESTADOS UNIDOS |
| HARVEY MILK | S.C JOHNSON | KIWI QUALITY SHOE CARE | OGILVY Chicago | ESTADOS UNIDOS |
| PARIS | BIC | STATIONARY STORE | Y&R SAO PAULO | BRASIL |
| BERLIN | BIC | STATIONARY STORE | Y&R SAO PAULO | BRASIL |
| LONDON | BIC | STATIONARY STORE | Y&R SAO PAULO | BRASIL |
| A04 (Consumer Durables) | ||||
| SHIRT | LAND ROVER | CLOTHES | TBWA\ISTANBUL | TURQUÍA |
| POLO SHIRT | LAND ROVER | CLOTHES | TBWA\ISTANBUL | TURQUÍA |
| SPACESHIP | DKSH (THAILAND) LIMITED | LEGO | OGILVY Bangkok | TAILANDIA |
| EMPIRE STATES | DKSH (THAILAND) LIMITED | LEGO | OGILVY Bangkok | TAILANDIA |
| DRAGON | DKSH (THAILAND) LIMITED | LEGO | OGILVY Bangkok | TAILANDIA |
| A05 (Automotive) | ||||
| BOLIVIA | VOLKSWAGEN | DRIVER ASSISTANCE FEATURES | DDB ARGENTINA Buenos Aires | ARGENTINA |
| INDIA | VOLKSWAGEN | DRIVER ASSISTANCE FEATURES | DDB ARGENTINA Buenos Aires | ARGENTINA |
| NIGERIA | VOLKSWAGEN | DRIVER ASSISTANCE FEATURES | DDB ARGENTINA Buenos Aires | ARGENTINA |
| A06 (Retail) | ||||
| MCDELIVERY-1 | MCDONALD’S FRANCE | DELIVERY SERVICE | TBWA\PARIS | FRANCIA |
| MCDELIVERY-2 | MCDONALD’S FRANCE | DELIVERY SERVICE | TBWA\PARIS | FRANCIA |
| MCDELIVERY-3 | MCDONALD’S FRANCE | DELIVERY SERVICE | TBWA\PARIS | FRANCIA |
| MCDELIVERY-4 | MCDONALD’S FRANCE | DELIVERY SERVICE | TBWA\PARIS | FRANCIA |
| NIKE DREAM CRAZY | COLIN KAEPERNICK | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| NIKE DREAM CRAZY | LEBRON JAMES | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| NIKE DREAM CRAZY | SERENA WILLIAMS | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| NIKE DREAM CRAZY | SHAQUEM GRIFFIN | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| NIKE DREAM CRAZY | CHICAGO MARATHON | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| DREAM CRAZIER OOH | SERENA WILLIAMS | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| DREAM CRAZIER OOH | IBTIHAJ MUHAMMAD | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| DREAM CRAZIER OOH | CHLOE KIM | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| DREAM CRAZIER OOH | SIMONE MANUEL | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| DREAM CRAZIER OOH | SIMONE BILES | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| EAT LIKE ANDY | BURGER KING | WHOPPER | DAVID Miami | ESTADOS UNIDOS |
| EXPEDITION VOLCANO (BBC) | KFC HONG KONG, JARDINE RESTAURANT GROUP | KFC HONG KONG | OGILVY HONG KONG | HONG KONG |
| GAME OF THRONES (HBO) | KFC HONG KONG, JARDINE RESTAURANT GROUP | KFC HONG KONG | OGILVY HONG KONG | HONG KONG |
| MOTLEY CRUE THE DIRT (NETFLIX) | KFC HONG KONG, JARDINE RESTAURANT GROUP | KFC HONG KONG | OGILVY HONG KONG | HONG KONG |
| BIRTHDAY 5 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | ESPAÑA |
| BIRTHDAY 4 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | ESPAÑA |
| BIRTHDAY 1 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | ESPAÑA |
| BIRTHDAY 3 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | ESPAÑA |
| BIRTHDAY 2 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | ESPAÑA |
| A07 (Travel) | ||||
| OVER THE WALL | AEROMEXICO | AEROMEXICO | OGILVY Mexico City | MÉXICO |
| A08 (Leisure) | ||||
| WEDDING | POLLA CHILENA DE BENEFICENCIA | LOTO | VMLY&R Santiago | CHILE |
| BIRTH | POLLA CHILENA DE BENEFICENCIA | LOTO | VMLY&R Santiago | CHILE |
| A09 (Media / Entertainment) | ||||
| WELCOME TO AMERICA | SPOTIFY | SPOTIFY | SPOTIFY IN-HOUSE New York | ESTADOS UNIDOS |
| GOD IS A WOMAN | SPOTIFY | SPOTIFY | SPOTIFY IN-HOUSE New York | ESTADOS UNIDOS |
| A10 (Consumer Services / Business to Business) | ||||
| SALVADOR DALI | WELTI-FURRER FINE ART LOGISTICS | WELTI-FURRER FINE ART LOGISTICS (A LEADING SWISS COMPANY FOR TRANSPORT, SETUP AND INSTALLATION OF FINE ART. SINCE 1838.) | RUF LANZ Zürich | SUIZA |
| VINCENT VAN GOGH | WELTI-FURRER FINE ART LOGISTICS | WELTI-FURRER FINE ART LOGISTICS (A LEADING SWISS COMPANY FOR TRANSPORT, SETUP AND INSTALLATION OF FINE ART. SINCE 1838.) | RUF LANZ Zürich | SUIZA |
| A11 (Not-for-profit / Charity / Government ) | ||||
| JAMES MCDONALD | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO WELLINGTON | NUEVA ZELANDA |
| LIAM BETHELL | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO WELLINGTON | NUEVA ZELANDA |
| DYLAN CHIRNSIDE | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO WELLINGTON | NUEVA ZELANDA |
| WILLY CARBERRY | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO WELLINGTON | NUEVA ZELANDA |
| TSUNAMI | AMNISTÍA INTERNACIONAL | AMNISTÍA INTERNACIONAL | VMLY&R Santiago | CHILE |
| EARTHQUAKE | AMNISTÍA INTERNACIONAL | AMNISTÍA INTERNACIONAL | VMLY&R Santiago | CHILE |
| HURRICANE | AMNISTÍA INTERNACIONAL | AMNISTÍA INTERNACIONAL | VMLY&R Santiago | CHILE |
| SNOWFLAKES | CAPITA | THE BRITISH ARMY | KARMARAMA | ACCENTURE INTERACTIVE London | REINO UNIDO |
| B01 (Food & Drink) | ||||
| LOVERS, DON’T SPREAD THE HATE – BUTTER | UNILEVER | MARMITE | adam&eveDDB London | REINO UNIDO |
| LOVERS, DON’T SPREAD THE HATE – MARMALADE | UNILEVER | MARMITE | adam&eveDDB London | REINO UNIDO |
| LOVERS, DON’T SPREAD THE HATE – HONEY | UNILEVER | MARMITE | adam&eveDDB London | REINO UNIDO |
| TUCANO | AMBEV | GUARANÁ ANTARCTICA | ALMAPBBDO São Paulo | BRASIL |
| PIRARUCU | AMBEV | GUARANÁ ANTARCTICA | ALMAPBBDO São Paulo | BRASIL |
| JIBÓIA | AMBEV | GUARANÁ ANTARCTICA | ALMAPBBDO São Paulo | BRASIL |
| HOMEWORK | CHUPA CHUPS (SNACK TO HOME LIMITED) | CHUPA CHUPS | CHEIL WORLDWIDE HONG KONG | HONG KONG |
| MUSIC | CHUPA CHUPS (SNACK TO HOME LIMITED) | CHUPA CHUPS | CHEIL WORLDWIDE HONG KONG | HONG KONG |
| TIDY-UP | CHUPA CHUPS (SNACK TO HOME LIMITED) | CHUPA CHUPS | CHEIL WORLDWIDE HONG KONG | HONG KONG |
| B02 (Other FMCG) | ||||
| COMPLETE | BENSON POLYMERS | POLYFIX INSTANT GLUE | DENTSU IMPACT Gurgaon | INDIA |
| REPAIRED | BENSON POLYMERS | POLYFIX INSTANT GLUE | DENTSU IMPACT Gurgaon | INDIA |
| MASTER FACIAL SCRUB – FOOT | UNILEVER PHILIPPINES, INC. | MASTER FACIAL SCRUB | OGILVY PHILIPPINES Makati City | LAS FILIPINAS |
| MASTER FACIAL SCRUB – HAIRY BACK | UNILEVER PHILIPPINES, INC. | MASTER FACIAL SCRUB | OGILVY PHILIPPINES Makati City | LAS FILIPINAS |
| MASTER FACIAL SCRUB – PIT | UNILEVER PHILIPPINES, INC. | MASTER FACIAL SCRUB | OGILVY PHILIPPINES Makati City | LAS FILIPINAS |
| B03 (Healthcare) | ||||
| LOLLIPOP | UNILEVER | PEPSODENT TOOTHPASTE | MULLENLOWE SINGAPORE | SINGAPUR |
| BUBBLEGUM | UNILEVER | PEPSODENT TOOTHPASTE | MULLENLOWE SINGAPORE | SINGAPUR |
| POPCORN | UNILEVER | PEPSODENT TOOTHPASTE | MULLENLOWE SINGAPORE | SINGAPUR |
| HUMMINGBIRDS X SNAILS | JONTEX / RECKITT BENCKISER | CONDOM | BETC/HAVAS São Paulo | BRASIL |
| RABBITS X TURTLES | JONTEX / RECKITT BENCKISER | CONDOM | BETC/HAVAS São Paulo | BRASIL |
| CHEETAHS X SLOTHS | JONTEX / RECKITT BENCKISER | CONDOM | BETC/HAVAS São Paulo | BRASIL |
| CURE 1 | MINDOPENERS | COUNSELING FOR DEPRESSION | McCANN INDIA Mumbai | INDIA |
| CURE 2 | MINDOPENERS | COUNSELING FOR DEPRESSION | McCANN INDIA Mumbai | INDIA |
| B04 (Consumer Durables) | ||||
| BIRD’S EYE VIEW | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| FLAMING SERVE | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| MOUNTAIN OF SUCCESS | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| TRIPLE CROWN | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| CRAZY LADIES | NIKE | NIKE WOMEN | WIEDEN+KENNEDY São Paulo | BRASIL |
| DRAGON | DKSH (THAILAND) LIMITED | LEGO | OGILVY Bangkok | TAILANDIA |
| EMPIRE STATES | DKSH (THAILAND) LIMITED | LEGO | OGILVY Bangkok | TAILANDIA |
| SPACESHIP | DKSH (THAILAND) LIMITED | LEGO | OGILVY Bangkok | TAILANDIA |
| B05 (Automotive) | ||||
| DOLORES | KIA MOTORS EUROPE | KIA PEDESTRIAN DETECTION | INNOCEAN WORLDWIDE EUROPE Berlin | ALEMANIA |
| PYRAMID | VOLKSWAGEN | VOLKSWAGEN PARK ASSIST | ALMAPBBDO São Paulo | BRASIL |
| PISA | VOLKSWAGEN | VOLKSWAGEN PARK ASSIST | ALMAPBBDO São Paulo | BRASIL |
| B06 (Retail) | ||||
| MCDELIVERY-1 | MCDONALD’S FRANCE | DELIVERY SERVICE | TBWA\PARIS | FRANCIA |
| ALABAMA | BURGER KING | BURGER KING | LOLA MULLENLOWE Madrid | ESPAÑA |
| ILLINOIS | BURGER KING | BURGER KING | LOLA MULLENLOWE Madrid | ESPAÑA |
| TURKEY | BURGER KING | BURGER KING | LOLA MULLENLOWE Madrid | ESPAÑA |
| MASSACHUSETTS | BURGER KING | BURGER KING | LOLA MULLENLOWE Madrid | ESPAÑA |
| TEXAS | BURGER KING | BURGER KING | LOLA MULLENLOWE Madrid | ESPAÑA |
| NIKE DREAM CRAZY | COLIN KAEPERNICK | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| NIKE DREAM CRAZY | LEBRON JAMES | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| NIKE DREAM CRAZY | SERENA WILLIAMS | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| NIKE DREAM CRAZY | SHAQUEM GRIFFIN | NIKE | NIKE | WIEDEN+KENNEDY Portland | ESTADOS UNIDOS |
| CHICKEN X-RAYS | KFC SPAIN | KFC | PS21 Madrid | ESPAÑA |
| EXPEDITION VOLCANO (BBC) | KFC HONG KONG, JARDINE RESTAURANT GROUP | KFC HONG KONG | OGILVY HONG KONG | HONG KONG |
| STAR TREK DISCOVERY (AMAZON PRIME) | KFC HONG KONG, JARDINE RESTAURANT GROUP | KFC HONG KONG | OGILVY HONG KONG | HONG KONG |
| MOTLEY CRUE THE DIRT (NETFLIX) | KFC HONG KONG, JARDINE RESTAURANT GROUP | KFC HONG KONG | OGILVY HONG KONG | HONG KONG |
| GAME OF THRONES (HBO) | KFC HONG KONG, JARDINE RESTAURANT GROUP | KFC HONG KONG | OGILVY HONG KONG | HONG KONG |
| BIRTHDAY 4 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | ESPAÑA |
| BIRTHDAY 3 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | ESPAÑA |
| BIRTHDAY 5 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | ESPAÑA |
| BIRTHDAY 2 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | ESPAÑA |
| BIRTHDAY 1 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | ESPAÑA |
| STRANG… | IKEA | FURNITURE/LIVING ROOM | PUBLICIS SPAIN Madrid | ESPAÑA |
| SIMPS… | IKEA | FURNITURE/LIVING ROOM | PUBLICIS SPAIN Madrid | ESPAÑA |
| B08 (Leisure) | ||||
| STILL UNKNOWN–A | ADVERTISING MUSEUM TOKYO / YOSHIDA HIDEO MEMORIAL FOUNDATION | D&AD AWARDS 2018 EXHIBITION IN JAPAN | DENTSU INC. Tokyo | JAPÓN |
| STILL UNKNOWN–B | ADVERTISING MUSEUM TOKYO / YOSHIDA HIDEO MEMORIAL FOUNDATION | D&AD AWARDS 2018 EXHIBITION IN JAPAN | DENTSU INC. Tokyo | JAPÓN |
| STILL UNKNOWN–C | ADVERTISING MUSEUM TOKYO / YOSHIDA HIDEO MEMORIAL FOUNDATION | D&AD AWARDS 2018 EXHIBITION IN JAPAN | DENTSU INC. Tokyo | JAPÓN |
| STILL UNKNOWN–D | ADVERTISING MUSEUM TOKYO / YOSHIDA HIDEO MEMORIAL FOUNDATION | D&AD AWARDS 2018 EXHIBITION IN JAPAN | DENTSU INC. Tokyo | JAPÓN |
| REARRANGED – 3 | BERLINER PHILHARMONIKER | BERLINER PHILHARMONIKER | SCHOLZ & FRIENDS Berlin | ALEMANIA |
| REARRANGED – 4 | BERLINER PHILHARMONIKER | BERLINER PHILHARMONIKER | SCHOLZ & FRIENDS Berlin | ALEMANIA |
| BILLBOARD | MUSEUM OF CONTEMPORARY ART | MUSEUM OF CONTEMPORARY ART | LEO BURNETT Toronto | CANADÁ |
| B09 (Media / Entertainment) | ||||
| NEYMAR | FOX CHANNEL | THE SIMPSONS | FOX NETWORKS GROUP LATIN AMERICA Buenos Aires | ARGENTINA |
| TRUMP | FOX CHANNEL | THE SIMPSONS | FOX NETWORKS GROUP LATIN AMERICA Buenos Aires | ARGENTINA |
| LADY GAGA | FOX CHANNEL | THE SIMPSONS | FOX NETWORKS GROUP LATIN AMERICA Buenos Aires | ARGENTINA |
| WELCOME TO AMERICA | SPOTIFY | SPOTIFY | SPOTIFY IN-HOUSE New York | ESTADOS UNIDOS |
| GOD IS A WOMAN | SPOTIFY | SPOTIFY | SPOTIFY IN-HOUSE New York | ESTADOS UNIDOS |
| POLITICIANS | LEADERS | NEWS MAGAZINE | THE CLASSIC PARTNERSHIP Dubai | EMIRATOS ÁRABES UNIDOS |
| B10 (Consumer Services / Business to Business) | ||||
| WEDDING | STEM EVENTS | FLOWERS & ARRANGEMENTS | DDB Guaynabo | PUERTO RICO |
| NEIGHBOR | STEM EVENTS | FLOWERS & ARRANGEMENTS | DDB Guaynabo | PUERTO RICO |
| FACE G | ZAIN | TELECOMMUNICATION | J. WALTER THOMPSON DUBAI | EMIRATOS ÁRABES UNIDOS |
| FACE Y | ZAIN | TELECOMMUNICATION | J. WALTER THOMPSON DUBAI | EMIRATOS ÁRABES UNIDOS |
| FACE S | ZAIN | TELECOMMUNICATION | J. WALTER THOMPSON DUBAI | EMIRATOS ÁRABES UNIDOS |
| REAL LETTER RECEIVED BY ANDY WARHOL | ESCOLA PANAMERICANA DE ARTE E DESIGN | ESCOLA PANAMERICANA DE ARTE E DESIGN | ALMAPBBDO São Paulo | BRASIL |
| REAL LETTER RECEIVED BY SAUL BASS | ESCOLA PANAMERICANA DE ARTE E DESIGN | ESCOLA PANAMERICANA DE ARTE E DESIGN | ALMAPBBDO São Paulo | BRASIL |
| REAL LETTER RECEIVED BY TIM BURTON | ESCOLA PANAMERICANA DE ARTE E DESIGN | ESCOLA PANAMERICANA DE ARTE E DESIGN | ALMAPBBDO São Paulo | BRASIL |
| B11 (Not-for-profit / Charity / Government ) | ||||
| WILL GILES | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO WELLINGTON | NUEVA ZELANDA |
| LIAM BETHELL | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO WELLINGTON | NUEVA ZELANDA |
| JAMES MCDONALD | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO WELLINGTON | NUEVA ZELANDA |
| DAN MASON | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO WELLINGTON | NUEVA ZELANDA |
| PAPAYA | CONSERVATION INTERNATIONAL | STOP PLASTIC PROGRAM | MULLENLOWE SSP3 Bogotá | COLOMBIA |
| BANANA | CONSERVATION INTERNATIONAL | STOP PLASTIC PROGRAM | MULLENLOWE SSP3 Bogotá | COLOMBIA |
| TANGERINE | CONSERVATION INTERNATIONAL | STOP PLASTIC PROGRAM | MULLENLOWE SSP3 Bogotá | COLOMBIA |
| SNOWFLAKES | CAPITA | THE BRITISH ARMY | KARMARAMA | ACCENTURE INTERACTIVE London | REINO UNIDO |
| ME ME ME MILLENNIALS | CAPITA | THE BRITISH ARMY | KARMARAMA | ACCENTURE INTERACTIVE London | REINO UNIDO |
| BINGE GAMERS | CAPITA | THE BRITISH ARMY | KARMARAMA | ACCENTURE INTERACTIVE London | REINO UNIDO |
| CLASS CLOWNS | CAPITA | THE BRITISH ARMY | KARMARAMA | ACCENTURE INTERACTIVE London | REINO UNIDO |
| SELFIE ADDICTS | CAPITA | THE BRITISH ARMY | KARMARAMA | ACCENTURE INTERACTIVE London | REINO UNIDO |
| PAIN-DREAM | 28 TOO MANY | (FGM) FEMALE GENITAL MUTILATION | IMPACT BBDO Dubai | EMIRATOS ÁRABES UNIDOS |
| DESPAIR-JOY | 28 TOO MANY | (FGM) FEMALE GENITAL MUTILATION | IMPACT BBDO Dubai | EMIRATOS ÁRABES UNIDOS |
| INHUMAN-HUMAN | 28 TOO MANY | (FGM) FEMALE GENITAL MUTILATION | IMPACT BBDO Dubai | EMIRATOS ÁRABES UNIDOS |
| BLINK OFF POSTER 4 | JIMMY NELSON FOUNDATION | JIMMY NELSON FOUNDATION | J. WALTER THOMPSON AMSTERDAM / J. WALTER THOMPSON INDIA Mumbai | INDIA |
| BLINK OFF POSTER 01 | JIMMY NELSON FOUNDATION | JIMMY NELSON FOUNDATION | J. WALTER THOMPSON AMSTERDAM / J. WALTER THOMPSON INDIA Mumbai | INDIA |
| BLINK OFF POSTER 02 | JIMMY NELSON FOUNDATION | JIMMY NELSON FOUNDATION | J. WALTER THOMPSON AMSTERDAM / J. WALTER THOMPSON INDIA Mumbai | INDIA |
| BLINK OFF POSTER 03 | JIMMY NELSON FOUNDATION | JIMMY NELSON FOUNDATION | J. WALTER THOMPSON AMSTERDAM / J. WALTER THOMPSON INDIA Mumbai | INDIA |
| B12 (Corporate Social Responsibility (CSR) / Corporate Image) | ||||
| BEER | VOLKSWAGEN | DRIVE CAREFULLY | DDB ARGENTINA Buenos Aires | ARGENTINA |
| TEQUILA | VOLKSWAGEN | DRIVE CAREFULLY | DDB ARGENTINA Buenos Aires | ARGENTINA |
| THE SIGN | COCA-COLA | COCA-COLA | PUBLICIS ITALY Milan | ITALIA |
| C01 (Animated Digital Screens) | ||||
| ARMISTICE DAY | WESTMINSTER CITY COUNCIL | N/A | TMW UNLIMITED London | REINO UNIDO |
| NARCOS: THE CENSOR’S CUT | NETFLIX | NETFLIX | J. WALTER THOMPSON BANGKOK / WUNDERMAN Bangkok | TAILANDIA |
| COMPETITORS’ SALE | VOLVO | VOLVO | GREY BRAZIL São Paulo | BRASIL |
| C03 (Dynamic Digital Screens) | ||||
| THE SENDING MACHINE | PUBLICIS SAPIENT | DIGITAL VENDING MACHINE | PUBLICIS SAPIENT London | REINO UNIDO |
| FLY WITH US | FLYBONDI | FLYBONDI | GREY ARGENTINA Buenos Aires | ARGENTINA |
| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCIA |
| D01 (Displays) | ||||
| PRIDE SHIELD | FONDATION ÉMERGENCE | INTERNATIONAL DAY AGAINST HOMOPHOBIA AND TRANSPHOBIA | RETHINK Toronto | CANADÁ |
| 3D ACTIVIST | CHANGE THE REF | ACTIVIST FIGHTING FOR GUN CONTROL. | ALMA Miami | ESTADOS UNIDOS |
| NIKE STREET STORY | NIKE | NIKE RUSSIA | WIEDEN+KENNEDY AMSTERDAM | PAÍSES BAJOS |
| SIGNS OF LOVE | ANZ BANK | ANZ BRAND | TBWA\MELBOURNE | AUSTRALIA |
| HIV ON THE AGENDA | FUNDACIÓN HUÉSPED | WORLD AIDS DAY CAMPAIGN | WUNDERMAN CATO JOHNSON Buenos Aires | ARGENTINA |
| COLA TRUCE | PEPSI | BRAND PEPSI | TRACYLOCKE Wilton | ESTADOS UNIDOS |
| KOSHOGO | KLOOP | MEDIA & PUBLICATIONS | LEO BURNETT MOSCOW | RUSIA |
| THE NOT BIG MACS | BURGER KINGS | BURGERS | INGO Stockholm | SUECIA |
| AIR MAX GRAFFITI STORES | NIKE | AIR MAX | AKQA São Paulo | BRASIL |
| HASHTAGS OF ARTS | MUSEU NACIONAL DE BELAS ARTES | MUSEUM | NBS Rio De Janeiro | BRASIL |
| REAL TIME MIC | METROPOLES | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRASIL |
| WITHOUT A RAMP, A SIDEWALK IS A WALL | MOVIMENTO SUPERAÇÃO | ACESSIBILITY | Z+HAVAS São Paulo | BRASIL |
| D02 (Mass Distributed Promotional Items & Printed Media ) | ||||
| SEETROEN | CITROEN | CITROEN | BETC Paris | FRANCIA |
| D03 (Limited Run Promotional Items & Printed Media ) | ||||
| THE HALF BISCUIT | LEGACY / RSA | LEGACY / RSA | VMLY&R MELBOURNE | AUSTRALIA |
| THE FAKE NEWS STAND | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW – NEWS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| THE PIZZA PATIO SET | BOSTON PIZZA | BOSTON PIZZA | BOSTON PIZZA INTERNATIONAL Mississauga, Ontario / JOHN ST. Toronto | CANADÁ |
| SOUVENIRS DE PARIS | CENTRE POMPIDOU | CENTRE POMPIDOU | MARCEL Paris | FRANCIA |
| BUD LIGHT CEREAL | AB INBEV | BUD LIGHT CEREAL | ONLY IF Mexico City | MÉXICO |
| THE GUN VIOLENCE HISTORY BOOK | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | ESTADOS UNIDOS |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| D04 (Design for Promotional Items) | ||||
| SEETROEN | CITROEN | CITROEN | BETC Paris | FRANCIA |
| THE FAKE NEWS STAND | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW – NEWS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| THE ESSENTIAL PADS | GRUPPO SELEX | PADS | DLV BBDO Milan | ITALIA |
| THE OUTLAW BIKE | ROCKY MOUNTAIN SPORTS CONTENT. | ROCKY MOUNTAIN SPORTS CONTENT. | TALENT MARCEL São Paulo | BRASIL |
| SOUVENIRS DE PARIS | CENTRE POMPIDOU | CENTRE POMPIDOU | MARCEL Paris | FRANCIA |
| PASS THE BILL | LEAF FORWARD | LEAF FORWARD | RETHINK Toronto | CANADÁ |
| THE GUN VIOLENCE HISTORY BOOK | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | ESTADOS UNIDOS |
| THE PUCK | ADIABC (DIABETES ASSOCIATION) | DIABETES DETECTION DEVICE | GREY CANADA Toronto / GREY NEW YORK | CANADÁ |
| SLEEPING FLAGS | O.N.E. | CHARITY DONATION | ROTHCO | ACCENTURE INTERACTIVE Dublin | IRLANDA |
| DIESEL X MUSTAFA | DIESEL | DIESEL | PUBLICIS ITALY Milan | ITALIA |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| D05 (Special Build) | ||||
| LIL’ BENZ DEALERSHIP | MERCEDES-BENZ | MERCEDES-BENZ | R/GA New York | ESTADOS UNIDOS |
| PAVING FOR PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA | CRISPIN PORTER BOGUSKY+ Boulder | ESTADOS UNIDOS |
| THE UNBREAKABLE RAINBOW | UNILEVER – BEN&JERRY’S | CSR EVENT | 180HEARTBEATS+JUNG V MATT Warsaw | POLONIA |
| CANDY CONVERTER | HERSHEY | REESE’S | ANOMALY New York | ESTADOS UNIDOS |
| 12-HOUR DRIVE-THRU | POPEYE’S LOUISIANA KITCHEN | QSR | GSD&M Austin | ESTADOS UNIDOS |
| LIVING SEAWALL | VOLVO CAR AUSTRALIA | VOLVO | whiteGREY SYDNEY | AUSTRALIA |
| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCIA |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | ESTADOS UNIDOS |
| UBERTOYS | UBER | UBERTOYS | DDB PARIS | FRANCIA |
| D06 (Live Advertising and Events) | ||||
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRASIL |
| STOP TRAFFICK | STREET GRACE | FIGHTING DOMESTIC MINOR SEX TRAFFICKING | BBDO ATLANTA | ESTADOS UNIDOS |
| THE UNBREAKABLE RAINBOW | UNILEVER – BEN&JERRY’S | CSR EVENT | 180HEARTBEATS+JUNG V MATT Warsaw | POLONIA |
| THE IMPOSSIBLE GAME | LACOSTE | LACOSTE | BETC Paris | FRANCIA |
| HIDDEN FLAG | FELGTB/ELDIARIO.ES | FELGTB | LOLA MULLENLOWE Madrid | ESPAÑA |
| SHARK BAIT | UBER EATS | ONLINE FOOD ORDERING AND DELIVERY PLATFORM | SPECIAL GROUP Auckland | NUEVA ZELANDA |
| THE FAKE NEWS STAND | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW – NEWS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| SOUVENIRS DE PARIS | CENTRE POMPIDOU | CENTRE POMPIDOU | MARCEL Paris | FRANCIA |
| THE GRAND FINALE | HEINEKEN | HEINEKEN | PUBLICIS BRASIL São Paulo | BRASIL |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | ESTADOS UNIDOS |
| THE NOT BIG MACS | BURGER KINGS | BURGERS | INGO Stockholm | SUECIA |
| MUSEUM OF ROMANTICISM | IKEA | IKEA LIVING ROOMS | McCANN SPAIN Madrid | ESPAÑA |
| ANTHEM FOR THE WOMEN | INSTITUTO NACIONAL DEL CANCER | PREVENCIÓN DEL CANCER | DDB CHILE Santiago | CHILE |
| SLEEPING FLAGS | O.N.E. | CHARITY DONATION | ROTHCO | ACCENTURE INTERACTIVE Dublin | IRLANDA |
| D07 (Interactive Experiences) | ||||
| GO BKK | NIKE | NIKE REACT | BBH Singapore | SINGAPUR |
| CANDY CONVERTER | HERSHEY | REESE’S | ANOMALY New York | ESTADOS UNIDOS |
| ECO PARKING | HYUNDAI | HYUNDAI KONA ELECTRIC | HAVAS PR Madrid | ESPAÑA |
| UBER TOYS | UBER | CHAUFFEUR TAXI SERVICE | DDB PARIS | FRANCIA |
| JUST DO IT HQ AT THE CHURCH | NIKE | NIKE | MOMENTUM CANADA Toronto / MOMENTUM WORLDWIDE New York | ESTADOS UNIDOS |
| THE SENDING MACHINE | PUBLICIS SAPIENT | DIGITAL VENDING MACHINE | PUBLICIS SAPIENT London | REINO UNIDO |
| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCIA |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | ESTADOS UNIDOS |
| LESSONS FOR GOOD | LEROY MERLIN | DIY STORE | PUBLICIS ITALY Milan | ITALIA |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO São Paulo | BRASIL |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| D08 (Transit) | ||||
| PAVING FOR PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA | CRISPIN PORTER BOGUSKY+ Boulder | ESTADOS UNIDOS |
| COME OUT AND PLAY | PADDY POWER | GAMBLING SERVICES | OFFICER AND GENTLEMAN Madrid | ESPAÑA |
| STOP TRAFFICK | STREET GRACE | FIGHTING DOMESTIC MINOR SEX TRAFFICKING | BBDO ATLANTA | ESTADOS UNIDOS |
| SIGNS OF LOVE | ANZ BANK | ANZ BRAND | TBWA\MELBOURNE | AUSTRALIA |
| SHARK BAIT | UBER EATS | ONLINE FOOD ORDERING AND DELIVERY PLATFORM | SPECIAL GROUP Auckland | NUEVA ZELANDA |
| FRANCE ACCESSIBLE | APF FRANCE HANDICAP | France Accessible | BRAND STATION Paris | FRANCIA |
| TRUCK ART CHILDFINDER | BERGER PAINTS | BERGER PAINTS | BBDO PAKISTAN Lahore | PAKISTAN |
| THE TRAFFIC JAM WHOPPER | BURGER KING MEXICO | BURGER KING DELIVERY | WE BELIEVERS New York | ESTADOS UNIDOS |
| UBERTOYS | UBER | UBERTOYS | DDB PARIS | FRANCIA |
| D09 (Immersive Experiences) | ||||
| PARKTRACKS CIVILIZATION CANCELING HEADPHONES | NATIONAL PARKS SERVICE & NATIONAL PARKS FOUNDATION | THE NATIONAL PARKS OF NORTH AMERICA | GREY NEW YORK | ESTADOS UNIDOS |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | ESTADOS UNIDOS |
| UBERTOYS | UBER | UBERTOYS | DDB PARIS | FRANCIA |
| GRAVE OF THRONES | FOXTEL | PAY TV | DDB SYDNEY | AUSTRALIA |
| E01 (Standard Sites) | ||||
| 404 STORE NOT FOUND | VISIBLE | PHONE SERVICE | MADWELL Brooklyn | ESTADOS UNIDOS |
| THE UNAFFORDABLE CAMPAIGN | RENAULT | KANGOO | PUBLICIS BUENOS AIRES | ARGENTINA |
| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCIA |
| FREEZER BEERBOARD | HEINEKEN | AMSTEL | J. WALTER THOMPSON BRAZIL São Paulo | BRASIL |
| GILLETTE DATABOARDS | PROCTER & GAMBLE | GILLETTE | GREY BRAZIL São Paulo | BRASIL |
| THE SIGN | COCA-COLA | COCA-COLA | PUBLICIS ITALY Milan | ITALIA |
| THE NO MEANS NO ATM | HSBC | INSTITUTIONAL | DAVID Buenos Aires | ARGENTINA |
| E02 (Ambient Outdoor) | ||||
| PAVING FOR PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA | CRISPIN PORTER BOGUSKY+ Boulder | ESTADOS UNIDOS |
| STOP TRAFFICK | STREET GRACE | FIGHTING DOMESTIC MINOR SEX TRAFFICKING | BBDO ATLANTA | ESTADOS UNIDOS |
| THE HALF BISCUIT | LEGACY / RSA | LEGACY / RSA | VMLY&R MELBOURNE | AUSTRALIA |
| THE FAKE NEWS STAND | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW – NEWS | TBWA\CHIAT\DAY New York | ESTADOS UNIDOS |
| LIVING SEAWALL | VOLVO CAR AUSTRALIA | VOLVO | whiteGREY SYDNEY | AUSTRALIA |
| SOUVENIRS DE PARIS | CENTRE POMPIDOU | CENTRE POMPIDOU | MARCEL Paris | FRANCIA |
| THE TRAFFIC JAM WHOPPER | BURGER KING MEXICO | BURGER KING DELIVERY | WE BELIEVERS New York | ESTADOS UNIDOS |
| AIR MAX GRAFFITI STORES | NIKE | AIR MAX | AKQA São Paulo | BRASIL |
| UBERTOYS | UBER | UBERTOYS | DDB PARIS | FRANCIA |
| THE NOT BIG MACS | BURGER KINGS | BURGERS | INGO Stockholm | SUECIA |
| GRAVE OF THRONES | FOXTEL | PAY TV | DDB SYDNEY | AUSTRALIA |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO São Paulo | BRASIL |
| E03 (Technology) | ||||
| SPYRO TO SNOOP | ACTIVISION | SPYRO | 72ANDSUNNY Los Angeles | ESTADOS UNIDOS |
| REAL-TIME EXCEPTION SPOTTING | NEW BALANCE | FRESH FOAM CRUZ NUBUK | VMLY&R New York | ESTADOS UNIDOS |
| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCIA |
| THE TRAFFIC JAM WHOPPER | BURGER KING MEXICO | BURGER KING DELIVERY | WE BELIEVERS New York | ESTADOS UNIDOS |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO São Paulo | BRASIL |
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Esto es lo que necesitas saber sobre Cannes Lions 2019.
Próxima edición de Cannes Lions será sustentable con estas acciones.
