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In alignment with its global transformation roadmap, Nissan Motor Corporation has announced pivotal operational realignments across its Latin American manufacturing footprint, prioritizing agility, cost efficiency, and market responsiveness. These changes underscore the automaker’s “Ambition 2030” vision to future-proof its business model.
As part of the transformation measures announced globally by Nissan Motor Corp. in February 2025, focused on enhancing product and business competitiveness, the company has announced strategic changes to its industrial operations in Latin America to optimize performance and build a more agile business capable of responding faster to market shifts.
“Latin America is a key region for Nissan’s business, representing 15% of the company’s global sales and 25% of its worldwide production. In calendar year 2024, Nissan Latin America sold 426,000 units, marking a 6% increase over 2023 volumes, and we remain focused on long-term growth,” stated Guy Rodríguez, President of Nissan Latin America.
In line with global transformation measures and the goal of sustaining positive growth in Latin American markets, Nissan Latin America has announced the regional consolidation of its manufacturing operations as follows:
Starting January 2026, Nissan Latin America will consolidate production of the Nissan Frontier/Nissan Navara pickups—currently split between Mexico and Argentina—into a single regional production hub based at the CIVAC plant in Morelos, Mexico. This facility, operating two production lines, will focus on pickup manufacturing on Line C2, while Line C1—previously used for temporary additional production of passenger vehicles, as previously announced—will conclude this activity in Q4 2025, having exceeded the initial temporary production target for this project by over 30%.
“Becoming the production hub for our iconic Nissan Navara/Frontier across Latin America is a clear recognition of Mexico’s manufacturing legacy, which has been part of Nissan’s history in this country for over 60 years. This pickup is one of the most successful products in our portfolio and undeniable proof of our commitment to delivering innovative, exciting, and highest-quality vehicles to Mexico and all our customers in Latin America,” remarked Rodrigo Centeno, President and General Director of Nissan Mexico and INFINITI.
With this strategic shift, Nissan’s subsidiary in Argentina will now focus on commercial operations, leveraging its decade-long track record, strengthening ties with local dealer networks, and ensuring superior customer experiences with high-quality vehicles. The company reaffirms its commitment to uninterrupted customer support and service, including the brand’s latest launches.
Through these actions, Nissan Latin America advances the consolidation of its manufacturing operations across the Aguascalientes plants (A1, A2, and Powertrain Engine Plant) and the CIVAC C2 plant in Morelos, Mexico, as well as the Resende plant in Rio de Janeiro, Brazil, ensuring sustained positive results in the region. All five plants will continue normal operations, delivering world-class manufacturing quality recognized by customers across Latin America and in the 70 markets where Nissan exports its vehicles.
This strategic transformation reinforces Nissan’s focus on contributing to the company’s global performance, bolstering competitiveness and adaptability in an ever-evolving global landscape.
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