Este año, el Festival Internacional de Creatividad Cannes Lions 2019 celebrado en el Palacio de Festivales y Congresos de Cannes en Francia, se presentó a los retailers ganadores de la categoría “Film”, se trata de campañas que muestran el valor de la marca a través de una experiencia
Las campañas participantes mostraron que la narrativa es un factor importante para generar una experiencia de marca. En esta categoría, los criterios considerados durante la evaluación fueron la idea y la ejecución. “Apple at work: the underdogs” de Apple fue una de las campañas ganadoras de un “León de Oro”, y a continuación te la presentamos.
Aquí se muestran las campañas de retailers ganadores por esta importante categoría en la 66ª edición del Festival Cannes Lions:
| Film Craft Winners | |||||
| PREMIO | CAMPAÑA | MARCA | PRODUCTO | AGENCIA | PAÍS |
| Gold Lion | APPLE AT WORK: THE UNDERDOGS | APPLE | APPLE | SMUGGLER, Los Angeles / APPLE, Cupertino | ESTADOS UNIDOS |
| Gold Lion | AN OPEN MIND IS THE BEST LOOK | NORDSTROM | NORDSTROM | DROGA5, New York | ESTADOS UNIDOS |
| Gold Lion | NIKE DREAM CRAZY | NIKE | NIKE | WIEDEN+KENNEDY, Portland | ESTADOS UNIDOS |
| Gold Lion | APPLE AT WORK: THE UNDERDOGS | APPLE | APPLE’S PRODUCTS AND SERVICES | APPLE, Cupertino | ESTADOS UNIDOS |
| Gold Lion | SHARE YOUR GIFTS | APPLE | HOLIDAY | TBWA\MEDIA ARTS LAB, Los Angeles | ESTADOS UNIDOS |
| Silver Lion Campaign | JACK RYAN | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | OUTLANDER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | VIKINGS | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | LUCIFER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion | STORM THE COURT | REEBOK | REEBOK AZTREK SHOES | PRETTYBIRD, Culver City / VENABLES BELL & PARTNERS, San Francisco | ESTADOS UNIDOS |
| Silver Lion | AN OPEN MIND IS THE BEST LOOK | NORDSTROM | NORDSTROM | DROGA5, New York | ESTADOS UNIDOS |
| Silver Lion | WE RISE | RIGHT TO PLAY | CHILD EMPOWERMENT THROUGH PLAY-BASED EDUCATION | BBDO TORONTO | CANADÁ |
| Silver Lion | APPLE AT WORK: THE UNDERDOGS | APPLE | APPLE | SMUGGLER, Los Angeles / APPLE, Cupertino | ESTADOS UNIDOS |
| Silver Lion | AN OPEN MIND IS THE BEST LOOK | NORDSTROM | NORDSTROM | DROGA5, New York | ESTADOS UNIDOS |
| Silver Lion Campaign | JACK RYAN | AMAZON | DELIVERY SERVICE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | OUTLANDER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | VIKINGS | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | LUCIFER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion | VIVA LA VULVA | LIBRESSE | WOMEN’S HYGIENE PRODUCTS | SOMESUCH, London / AMVBBDO, London | REINO UNIDO |
| Silver Lion | SHARE YOUR GIFTS | APPLE | HOLIDAY | TBWA\MEDIA ARTS LAB, Los Angeles | ESTADOS UNIDOS |
| Silver Lion | BOHEMIAN RHAPSODY | JOHN LEWIS & PARTNERS + WAITROSE & PARTNERS | RETAIL | adam&eveDDB, London | REINO UNIDO |
| Silver Lion | MERCEDES-BENZ – BERTHA BENZ | DAIMLER AG | MERCEDES-BENZ | ANORAK, Berlin / ANTONI, Berlin | ALEMANIA |
| Silver Lion | AN OPEN MIND IS THE BEST LOOK | NORDSTROM | NORDSTROM | DROGA5, New York | ESTADOS UNIDOS |
| Silver Lion | AN OPEN MIND IS THE BEST LOOK | NORDSTROM | CLOTHING | WORK EDITORIAL, New York / DROGA5, New York | ESTADOS UNIDOS |
| Silver Lion | THE UNDERDOGS | APPLE | APPLE PRODUCTS (IPHONE, IPAD, MACBOOK PRO, IMAC, APPLE WATCH) | WORK EDITORIAL, Los Angeles / APPLE, Cupertino | ESTADOS UNIDOS |
| Silver Lion | 5B | JOHNSON & JOHNSON | JOHNSON & JOHNSON | UM STUDIOS, New York | ESTADOS UNIDOS |
| Silver Lion | OAKLEY “IT’S OK” | OAKLEY | OAKLEY SUNGLASSES | GREGORY CARON MUSIC & SOUND DESIGN, Gent / AKQA, Paris | BÉLGICA |
| Silver Lion | VIVA LA VULVA | ESSITY | LIBRESSE / BODYFORM | SOUNDTREE MUSIC, London | REINO UNIDO |
| Silver Lion | BOHEMIAN RHAPSODY | JOHN LEWIS & PARTNERS + WAITROSE & PARTNERS | RETAIL | adam&eveDDB, London | REINO UNIDO |
| Silver Lion | THE BOY AND THE PIANO | JOHN LEWIS & PARTNERS | CHRISTMAS RETAIL | MPC LONDON / adam&eveDDB, London | REINO UNIDO |
| Bronze Lion | SHITTY JOBS | ZIJ-KANT | EQUA PAY DAY | MORTIERBRIGADE, Brussels | BÉLGICA |
| Bronze Lion | BOHEMIAN RHAPSODY | JOHN LEWIS & PARTNERS + WAITROSE & PARTNERS | RETAIL | adam&eveDDB, London | REINO UNIDO |
| Bronze Lion | MR SWAN | SIPSMITH | GIN | OGILVY, London | REINO UNIDO |
| Bronze Lion | THE LIFT | BIANCO | BIANCO FOOTWEAR | NEW LAND, Copenhagen / &CO, Copenhagen | DINAMARCA |
| Bronze Lion | SPARK – WEDDING | SPARK | SPARK | SPARK NEW ZEALAND, Auckland / COLENSO BBDO, Auckland | NUEVA ZELANDA |
| Bronze Lion | THE BOY AND THE PIANO | JOHN LEWIS & PARTNERS | CHRISTMAS | adam&eveDDB, London | REINO UNIDO |
| Bronze Lion | IN THE LONG RUN | MERCEDES BENZ | GLE | ICONOCLAST, Berlin / ANTONI, Berlin | ALEMANIA |
| Bronze Lion | THE 8 – CITY OF NO CARS | BMW | BMW 8 SERIES COUPÉ | SERVICEPLAN GERMANY, Munich | ALEMANIA |
| Bronze Lion | THE OTHERS | VOLKSWAGEN | IQ.DRIVE | DDB PARIS | FRANCIA |
| Bronze Lion | HORNBACH “MORNING” | HORNBACH BAUMARKT AG | HORNBACH | HEIMAT, Berlin | ALEMANIA |
| Bronze Lion Campaign | JACK RYAN | AMAZON | DELIVERY SERVICE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Bronze Lion Campaign | OUTLANDER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Bronze Lion Campaign | VIKINGS | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Bronze Lion Campaign | LUCIFER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Bronze Lion | APPLE AT WORK: THE UNDERDOGS | APPLE | APPLE | SMUGGLER, Los Angeles / APPLE, Cupertino | ESTADOS UNIDOS |
| Bronze Lion | THE BOY AND THE PIANO | JOHN LEWIS & PARTNERS | CHRISTMAS | adam&eveDDB, London | REINO UNIDO |
| Bronze Lion | REEBOK “STORM THE COURT” | REEBOK | AT&T | BARKING OWL, Los Angeles / VENABLES BELL & PARTNERS, San Francisco | ESTADOS UNIDOS |
| Bronze Lion | SPACE STATION | MACY’S | MACY’S | BBDO NEW YORK | ESTADOS UNIDOS |
| Bronze Lion | THE SEVEN WORLDS | HENNESSY | HENNESSY XO | MPC LONDON / DDB PARIS | REINO UNIDO |
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