Cada día está más cerca el final de la edición número 66 del festival Cannes Lions, evento en el que se premia a lo mejor de la creatividad puesta en campañas y estrategias de marketing de todo el mundo.
Desde el pasado lunes InformaBTL se ha dedicado a dar cobertura a todo lo que acontece, desde invitados especiales hasta la publicación de nominados, ganadores y entrevistas exclusivas con marcas y agencias premiadas.
Hoy este medio mantiene su cobertura, ahora presentando a los ganadores de una de las categorías más importantes para la revista: Brand Experience & Activation, en la cual marcas mexicanas como Aeroméxico y Editorial Planeta se alzaron con un león de oro y y bronce, respectivamente.
A continuación se presenta la lista completa de los ganadores en dicha categoría del festival Cannes Lions 2019.
|
|
|
|
|
|
| Campaña | Anunciante | Producto | Agencia creativa | País |
| CHANGING THE GAME | MICROSOFT | XBOX | McCANN NEW YORK | USA |
| CLEAR | DIAGEO | GUINNESS | AMVBBDO, London | UNITED KINGDOM |
| THISABLES | IKEA | IKEA THISABLES | McCANN, Tel Aviv | ISRAEL |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB, Lima | PERU |
| STORYSIGN | HUAWEI | HUAWEI BRAND | FCB INFERNO, London | UNITED KINGDOM |
| THE E.V.A. INITIATIVE | VOLVO CARS | VOLVO CARS | FORSMAN & BODENFORS, Gothenburg | SWEDEN |
| PEOPLE ARE THE PLACES | AEROMÉXICO | AEROMÉXICO | AEROMÉXICO, Mexico City / GOOGLE, Mexico City | MEXICO |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY, New York | USA |
| PAVING FOR PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA, Ann Arbor / CRISPIN PORTER BOGUSKY+, Boulder | USA |
| LEGAL-ADE | KRAFT HEINZ | COUNTRY TIME LEMONADE | LEO BURNETT CHICAGO | USA |
| LEGAL-ADE | KRAFT HEINZ | COUNTRY TIME LEMONADE | LEO BURNETT CHICAGO | USA |
| HA(U)TE COUTURE | DIESEL | DIESEL | PUBLICIS ITALY, Milan | ITALY |
| SNELWEG SPROOKJES | VOLKSWAGEN | VOLKSWAGEN APPLICATION | ISOBAR , Amsterdam / ACHTUNG!mcgarrybowen, Amsterdam | THE NETHERLANDS |
| THE GPS QUALITY LABEL | AUCHAN | GPS | SERVICEPLAN FRANCE, Paris | FRANCE |
| THE FAKE NEWS STAND | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW – NEWS | TBWA\CHIAT\DAY, New York | USA |
| UBER EATS AUSTRALIAN OPEN AMBUSH | UBER | UBER EATS | SPECIAL GROUP, Sydney | AUSTRALIA |
| THE GUN VIOLENCE HISTORY BOOK | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA |
| HARMLESS GUNS | DAGOMA | 3D PRINTING | TBWA\PARIS | FRANCE |
| SNELWEG SPROOKJES | VOLKSWAGEN | VOLKSWAGEN APPLICATION | ISOBAR , Amsterdam / ACHTUNG!mcgarrybowen, Amsterdam | THE NETHERLANDS |
| KEEPING FORTNITE FRESH | WENDY’S | WENDY’S COMMUNITY MANAGEMENT | VMLY&R, Kansas City | USA |
| THE NOT BIG MACS | BURGER KING | BURGERS | INGO, Stockholm | SWEDEN |
| THE WHOPPER DETOUR | BURGER KING | FOOD | FCB NEW YORK | USA |
| BE A FOLLOWER – SIDE:BIZ | DIESEL | DIESEL | PUBLICIS ITALY, Milan | ITALY |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA |
| UBERTOYS | UBER | UBERTOYS | DDB PARIS | FRANCE |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL, São Paulo | BRAZIL |
| HIDDEN FLAG | FELGTB/ELDIARIO.ES | FELGTB | LOLA MULLENLOWE, Madrid | SPAIN |
| MIRACLE WHIP, FLORIDA | KRAFT HEINZ | MIRACLE WHIP | KRAFT HEINZ COMPANY, Chicago / VAYNERMEDIA, New York | USA |
| KRAFT NOW PAY LATER | KRAFT HEINZ | KRAFT HEINZ | LEO BURNETT CHICAGO | USA |
| PRIDE JERSEY | AIG JAPAN | CSR | TBWA\HAKUHODO INC., Tokyo | JAPAN |
| PROJECT AGROBANKING | UCB – UCASH, SHWAPNO | MOBILE BANKING SERVICE | GREY BANGLADESH, Dhaka | BANGLADESH |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY, New York | USA |
| SLEEPING FLAGS | O.N.E. | CHARITY DONATION | ROTHCO | ACCENTURE INTERACTIVE, Dublin | IRELAND |
| CIVIL LOVE | ABSOLUT | ABSOLUT | INTERESTING TIMES, Beirut | LEBANON |
| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCE |
| CONSENT PACK | TULIPAN | TULIPAN | BBDO ARGENTINA, Buenos Aires | ARGENTINA |
| FLY WITH US | FLYBONDI | FLYBONDI | GREY ARGENTINA, Buenos Aires | ARGENTINA |
| MASSIRA PROJECT | PLAYSTATION TALENTS | MASSIRA GAME (PLAYSTATION) | TBWA\ESPAÑA, Madrid | SPAIN |
| THE BLANK EDITION | AN-NAHAR | NEWSPAPER PUBLICATIONS & MEDIA | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES |
| THE UNBREAKABLE RAINBOW | UNILEVER – BEN&JERRY’S | CSR EVENT | 180HEARTBEATS+JUNG V MATT , Warsaw | POLAND |
| LIVING SEAWALL | VOLVO CAR AUSTRALIA | VOLVO | whiteGREY SYDNEY | AUSTRALIA |
| THE LAST EVER ISSUE | GAZETA.PL / MASTERCARD / BNP PARIBAS | GAZETA.PL (A NEWS PORTAL) | VMLY&R POLAND, Warsaw | POLAND |
| THE WHOPPER DETOUR | BURGER KING | FOOD | FCB NEW YORK | USA |
| CONTRACT TRANSLATOR | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL, São Paulo | BRAZIL |
| HAGGLEBOT | FLIPKART INTERNET PVT LTD | SALE EVENT – FLIPKART’S THE BIG BILLION DAYS | DENTSU WEBCHUTNEY, Bangalore | INDIA |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO | BRAZIL |
| MUSEUM OF ROMANTICISM | IKEA | IKEA LIVING ROOMS | McCANN SPAIN , Madrid | SPAIN |
| ACCESSIBILITY MAT | FORD MOTOR COMPANY | FORD MOTOR COMPANY | GTB BRASIL, São Paulo | BRAZIL |
| CHANGING THE GAME | MICROSOFT | XBOX | McCANN NEW YORK | USA |
| THISABLES | IKEA | IKEA THISABLES | McCANN, Tel Aviv | ISRAEL |
| WHAT’S IN IT ? | SYSTÈME U | SUPERMARKET | TBWA\PARIS / DAN PARIS | FRANCE |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB, Lima | PERU |
| JERSEY ASSURANCE | AMERICAN EXPRESS | JERSEY ASSURANCE | MOMENTUM WORLDWIDE, New York | USA |
| LIBRO VIVO_ | GRUPO PLANETA AND GOOGLE | LIBRO VIVO_ | ONLY IF, Ciudad De Mexico / ONLY IF, Mexico City / EDITORIAL PLANETA, Buenos Aires / GOOGLE, Buenos Aires | MEXICO |
| THE GRAND FINALE | HEINEKEN | HEINEKEN | PUBLICIS BRASIL, São Paulo | BRAZIL |
| STOP TRAFFICK | STREET GRACE | FIGHTING DOMESTIC MINOR SEX TRAFFICKING | BBDO ATLANTA | USA |
| JUST DO IT HQ AT THE CHURCH | NIKE | NIKE | MOMENTUM WORLDWIDE, New York / MOMENTUM CANADA, Toronto | USA |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA |
| CLEAR | DIAGEO | GUINNESS | AMVBBDO, London | UNITED KINGDOM |
| VISIT XBOX | XBOX / MICROSOFT | XBOX ONE X ENHANCED | McCANN LONDON | UNITED KINGDOM |
| SEETROEN | CITROEN | CITROEN | BETC, Paris | FRANCE |
| HA(U)TE COUTURE | DIESEL | DIESEL | PUBLICIS ITALY, Milan | ITALY |
| THE REAL MACHADO | UNIVERSITY ZUMBI DOS PALMARES | CORPORATE | GREY BRAZIL, São Paulo | BRAZIL |
| THE OPEN DOOR PROJECT | THE MILLENNIUM SCHOOL | SCHOOL | FCBULKA, Delhi | INDIA |
| PHILLY FOREVER | AB INBEV | BUD LIGHT | WIEDEN+KENNEDY NEW YORK / AB INBEV, New York | USA |
| THE TOXIC FLAG | WASTE MANAGEMENT COALITION | WASTE MANAGEMENT | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES |
| THE UNBREAKABLE RAINBOW | UNILEVER – BEN&JERRY’S | CSR EVENT | 180HEARTBEATS+JUNG V MATT , Warsaw | POLAND |
| THE COMMERCIAL THAT SAVES LIVES | GOBIERNO DE CHILE | MINISTERIO DE SALUD | VMLY&R, Santiago / PROLAM Y&R, Santiago | CHILE |
| THE ZERO TOLERANCE RIBBON | 28 TOO MANY | (FGM) FEMALE GENITAL MUTILATION | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES |
| SECOND CHANCES | DONATE LIFE CALIFORNIA | DONATE LIFE CALIFORNIA | CASANOVA//McCANN, Costa Mesa / McCANN CANADA, Toronto / McCANN NEW YORK | USA |
| Total: 70 |
|
|
|
|
Cabe mencionar que el día de hoy concluye la publicación de listas de nominados en el festival Cannes Lions, esto con el shortlist de Sustentabilidad, que ya ha sido mostrado por InformaBTL, y que será hasta el día de mañana que se den a conocer a los galardonados.
