En la edición número 65 del Festival Internacional de Creatividad Cannes Lions 2018, una de las categorías más relevantes para la industria BTL es ‘Outdoor’, donde expertos premiarán aquellas campañas que brillaron por su idea creativa y ejecución durante el año anterior.
A continuación te mostramos el shortlist de Cannes Lions 2018 en la categoría Outdoor:
Shortlist (Outdoor Lions) | ||||||
SUBCATEGORÍAS | CAMPAÑA | MARCA | COMPAÑÍA | PAÍS | IDEA CREATIVA | |
A01 (Food & Drink) | ||||||
BOYFRIEND | FREDDO | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
DRESS | UNILEVER | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | ||
BRAZIL | ARCOR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
BOAT | ARCOR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
A02 (Other FMCG) | ||||||
THE REMARKABLE EDITH | STABILO | DDB GROUP DÜSSELDORF | GERMANY | DDB GROUP DÜSSELDORF | ||
THE REMARKABLE LISE | STABILO | DDB GROUP DÜSSELDORF | GERMANY | DDB GROUP DÜSSELDORF | ||
THE REMARKABLE KATHERINE | STABILO | DDB GROUP DÜSSELDORF | GERMANY | DDB GROUP DÜSSELDORF | ||
ALI | SC JOHNSON | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
EARHART | SC JOHNSON | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
HEMINGWAY | SC JOHNSON | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
LINCOLN | SC JOHNSON | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
A03 (Healthcare) | ||||||
HACKER | COLGATE | RED FUSE Paris | FRANCE | RED FUSE Paris | ||
GRENADE | COLGATE | RED FUSE Paris | FRANCE | RED FUSE Paris | ||
AVALANCHE | COLGATE | RED FUSE Paris | FRANCE | RED FUSE Paris | ||
A04 (Consumer Durables) | ||||||
FIRST DANCE, 3 | APPLE | TBWA\MEDIA ARTS LAB Los Angeles | USA | TBWA\MEDIA ARTS LAB Los Angeles | ||
FIRST DANCE, 2 | APPLE | TBWA\MEDIA ARTS LAB Los Angeles | USA | TBWA\MEDIA ARTS LAB Los Angeles | ||
FIRST DANCE, 6 | APPLE | TBWA\MEDIA ARTS LAB Los Angeles | USA | TBWA\MEDIA ARTS LAB Los Angeles | ||
DRAGON | DKSH (THAILAND) LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
WHALE | DKSH (THAILAND) LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
KING KONG | DKSH (THAILAND) LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
CASHMERE | THERMOS (SINGAPORE) PTC LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
POLYESTER | THERMOS (SINGAPORE) PTC LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
WOOL | THERMOS (SINGAPORE) PTC LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
A05 (Automotive) | ||||||
BIRD | VOLKSWAGEN AG | DDB GROUP GERMANY Berlin | GERMANY | DDB GROUP GERMANY Berlin | ||
DOG | VOLKSWAGEN AG | DDB GROUP GERMANY Berlin | GERMANY | DDB GROUP GERMANY Berlin | ||
A06 (Retail) | ||||||
BURGER | MCDONALD’S | DDB BUDAPEST | HUNGARY | DDB BUDAPEST | ||
FRIES | MCDONALD’S | DDB BUDAPEST | HUNGARY | DDB BUDAPEST | ||
NEXT EXIT | MCDONALD’S RESTAURANTS OF CANADA LIMITED | COSSETTE Toronto | CANADA | COSSETTE Toronto / MCDONALD’S Toronto | ||
JUST MISSED US | MCDONALD’S RESTAURANTS OF CANADA LIMITED | COSSETTE Toronto | CANADA | COSSETTE Toronto / MCDONALD’S Toronto | ||
ON YOUR LEFT | MCDONALD’S RESTAURANTS OF CANADA LIMITED | COSSETTE Toronto | CANADA | COSSETTE Toronto / MCDONALD’S Toronto | ||
ON YOUR RIGHT | MCDONALD’S RESTAURANTS OF CANADA LIMITED | COSSETTE Toronto | CANADA | COSSETTE Toronto / MCDONALD’S Toronto | ||
HEROES | KFC BIRDLAND (HONG KONG) LTD | OGILVY & MATHER HONG KONG | HONG KONG | OGILVY & MATHER HONG KONG | ||
DRAGSTER | KFC BIRDLAND (HONG KONG) LTD | OGILVY & MATHER HONG KONG | HONG KONG | OGILVY & MATHER HONG KONG | ||
SHUTTLE | KFC BIRDLAND (HONG KONG) LTD | OGILVY & MATHER HONG KONG | HONG KONG | OGILVY & MATHER HONG KONG | ||
MASSIVE SHELF | KOCTAS | MEDINA TURGUL DDB Istanbul | TURKEY | MEDINA TURGUL DDB Istanbul | ||
TAPE MEASURE | KOCTAS | MEDINA TURGUL DDB Istanbul | TURKEY | MEDINA TURGUL DDB Istanbul | ||
CHROME HANGER | KOCTAS | MEDINA TURGUL DDB Istanbul | TURKEY | MEDINA TURGUL DDB Istanbul | ||
DIRECTOR | BURGER KING | DAVID Miami | USA | DAVID Miami | ||
PRESIDENT | BURGER KING | DAVID Miami | USA | DAVID Miami | ||
COO | BURGER KING | DAVID Miami | USA | DAVID Miami | ||
A07 (Travel) | ||||||
BEACH | TRANSAVIA | HUMANSEVEN Paris | FRANCE | HUMANSEVEN Paris | ||
CITY | TRANSAVIA | HUMANSEVEN Paris | FRANCE | HUMANSEVEN Paris | ||
MOUNTAIN | TRANSAVIA | HUMANSEVEN Paris | FRANCE | HUMANSEVEN Paris | ||
A08 (Leisure) | ||||||
ASSEMBLING | WESTDEUTSCHE LOTTERIE GMBH & CO. OHG | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf | ||
VACUUM | WESTDEUTSCHE LOTTERIE GMBH & CO. OHG | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf | ||
TOILET | WESTDEUTSCHE LOTTERIE GMBH & CO. OHG | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf | ||
ANGELS AND DEMONS | LYRIC OPERA OF CHICAGO | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
SEX AND DRUGS | LYRIC OPERA OF CHICAGO | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
BOLD MAN | LYRIC OPERA OF CHICAGO | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
DEATHS | LYRIC OPERA OF CHICAGO | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
A09 (Media / Entertainment) | ||||||
OLD GUYS | THE GUARDIAN | KARMARAMA | ACCENTURE INTERACTIVE London | UNITED KINGDOM | KARMARAMA | ACCENTURE INTERACTIVE London | ||
TOILETS | THE GUARDIAN | KARMARAMA | ACCENTURE INTERACTIVE London | UNITED KINGDOM | KARMARAMA | ACCENTURE INTERACTIVE London | ||
BOOZY BRUNCH | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | ||
MEDICAL PROFESSIONALS | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | ||
I LOVE GINGERS | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | ||
DADDY PENCE | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | ||
BAD LIAR | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | ||
KENDRICK | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | ||
A11 (Consumer Services) | ||||||
JOSE | TELEFÓNICA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
MARIA | TELEFÓNICA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
MAX | TELEFÓNICA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
SOFIA | TELEFÓNICA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
A12 (Corporate Social Responsibility (CSR) / Corporate Image) | ||||||
TALE | POLLA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
FIRST BATH | POLLA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
HOLIDAYS | POLLA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
MARRIAGE | POLLA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
A13 (Not-for-profit / Charity) | ||||||
HAMAD & ALEXANDER | PINK CROSS | TBWA\GERMANY Düsseldorf | GERMANY | TBWA\GERMANY Düsseldorf | ||
MARIA & ELIZABETH | PINK CROSS | TBWA\GERMANY Düsseldorf | GERMANY | TBWA\GERMANY Düsseldorf | ||
WILFRID & NELSON | PINK CROSS | TBWA\GERMANY Düsseldorf | GERMANY | TBWA\GERMANY Düsseldorf | ||
EDITH & KATE | PINK CROSS | TBWA\GERMANY Düsseldorf | GERMANY | TBWA\GERMANY Düsseldorf | ||
ABDUL & MAO | PINK CROSS | TBWA\GERMANY Düsseldorf | GERMANY | TBWA\GERMANY Düsseldorf | ||
ORANGUTAN | GREENPEACE | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
ANTEATER | GREENPEACE | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
PANDA BEAR | GREENPEACE | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
TIGERS | FREELAND FOUNDATION | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
BEARS | FREELAND FOUNDATION | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
WOLVES | FREELAND FOUNDATION | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
B01 (Food & Drink) | ||||||
MARGINS OF ERROR | MARS CHOCOLATE NORTH AMERICA | BBDO NEW YORK | USA | BBDO NEW YORK | ||
LATTE OF LIES | MARS CHOCOLATE NORTH AMERICA | BBDO NEW YORK | USA | BBDO NEW YORK | ||
A TANGLED EXISTENCE | MARS CHOCOLATE NORTH AMERICA | BBDO NEW YORK | USA | BBDO NEW YORK | ||
STREET | NESTLÉ TUNISIE DISTRIBUTION | J. WALTER THOMPSON Casablanca | MOROCCO | J. WALTER THOMPSON Casablanca | ||
FACTORY | NESTLÉ TUNISIE DISTRIBUTION | J. WALTER THOMPSON Casablanca | MOROCCO | J. WALTER THOMPSON Casablanca | ||
OFFICE | NESTLÉ TUNISIE DISTRIBUTION | J. WALTER THOMPSON Casablanca | MOROCCO | J. WALTER THOMPSON Casablanca | ||
BRAZIL | ARCOR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
MAN ON THE MOON | ARCOR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
BOAT | ARCOR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
B02 (Other FMCG) | ||||||
INTERVIEW 1 | SC Johnson | OGILVY & MATHER JAPAN Tokyo | JAPAN | OGILVY & MATHER JAPAN Tokyo | ||
INTERVIEW 2 | SC Johnson | OGILVY & MATHER JAPAN Tokyo | JAPAN | OGILVY & MATHER JAPAN Tokyo | ||
INTERVIEW 3 | SC Johnson | OGILVY & MATHER JAPAN Tokyo | JAPAN | OGILVY & MATHER JAPAN Tokyo | ||
SUBWAY | QROMA | FAHRENHEIT DDB Lima | PERU | FAHRENHEIT DDB Lima | ||
RIOT | QROMA | FAHRENHEIT DDB Lima | PERU | FAHRENHEIT DDB Lima | ||
MARATHON | QROMA | FAHRENHEIT DDB Lima | PERU | FAHRENHEIT DDB Lima | ||
B03 (Healthcare) | ||||||
PIG | GUM | DENTSU THAILAND Bangkok | THAILAND | DENTSU THAILAND Bangkok | ||
COW | GUM | DENTSU THAILAND Bangkok | THAILAND | DENTSU THAILAND Bangkok | ||
CHICKEN | GUM | DENTSU THAILAND Bangkok | THAILAND | DENTSU THAILAND Bangkok | ||
BRING BACK CLAIRE | COLGATE | Y&R PARIS Paris | FRANCE | RED FUSE Paris | ||
BRING BACK JOHN | COLGATE | Y&R PARIS Paris | FRANCE | RED FUSE Paris | ||
BRING BACK MARY | COLGATE | Y&R PARIS Paris | FRANCE | RED FUSE Paris | ||
B04 (Consumer Durables) | ||||||
BLOCK OUT THE CHAOS: WORLD LEADERS | JBL (ITECT LTD) | CHEIL WORLDWIDE Hong Kong | HONG KONG | CHEIL WORLDWIDE Hong Kong | ||
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS | JBL (ITECT LTD) | CHEIL WORLDWIDE Hong Kong | HONG KONG | CHEIL WORLDWIDE Hong Kong | ||
DRAGON | DKSH (THAILAND) LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
WHALE | DKSH (THAILAND) LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
KING KONG | DKSH (THAILAND) LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
CASHMERE | THERMOS (SINGAPORE) PTC LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
POLYESTER | THERMOS (SINGAPORE) PTC LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
WOOL | THERMOS (SINGAPORE) PTC LTD. | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok | ||
B05 (Automotive) | ||||||
COLOR PALETTE #2 | MITSUBISHI MOTORS | AMPFY São Paulo | BRAZIL | AMPFY São Paulo | ||
COLOR PALETTE #1 | MITSUBISHI MOTORS | AMPFY São Paulo | BRAZIL | AMPFY São Paulo | ||
COLOR PALETTE #3 | MITSUBISHI MOTORS | AMPFY São Paulo | BRAZIL | AMPFY São Paulo | ||
BORDERLESS NORTH KOREA & SOUTH KOREA | FIAT CHRYSLER AUTOMOBILE ARGENTINA | FCB CHICAGO | USA | FCB CHICAGO | ||
BORDERLESS MEXICO & UNITED STATES | FIAT CHRYSLER AUTOMOBILE ARGENTINA | FCB CHICAGO | USA | FCB CHICAGO | ||
BORDERLESS AFGHANISTAN & PAKISTAN | FIAT CHRYSLER AUTOMOBILE ARGENTINA | FCB CHICAGO | USA | FCB CHICAGO | ||
MADHUBANI | MERCEDES BENZ INDIA PVT LTD | CREATIVELAND ASIA Mumbai | INDIA | CREATIVELAND ASIA Mumbai | ||
PATTACHITRA | MERCEDES BENZ INDIA PVT LTD | CREATIVELAND ASIA Mumbai | INDIA | CREATIVELAND ASIA Mumbai | ||
WARLI | MERCEDES BENZ INDIA PVT LTD | CREATIVELAND ASIA Mumbai | INDIA | CREATIVELAND ASIA Mumbai | ||
B06 (Retail) | ||||||
BK CLOWN | BURGER KING | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | ||
BALLS | MCDONALD’S | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH | ||
BALLOONS | MCDONALD’S | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH | ||
WOODEN BLOCKS | MCDONALD’S | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH | ||
ROAD | MCDONALD’S | MCDONALD’S Bogotá | COLOMBIA | DDB COLOMBIA Bogota | ||
PENTAGRAM | MCDONALD’S | MCDONALD’S Bogotá | COLOMBIA | DDB COLOMBIA Bogota | ||
MOVIE | MCDONALD’S | MCDONALD’S Bogotá | COLOMBIA | DDB COLOMBIA Bogota | ||
DRAGSTER | KFC BIRDLAND (HONG KONG) LTD | OGILVY & MATHER HONG KONG | HONG KONG | OGILVY & MATHER HONG KONG | ||
SHUTTLE | KFC BIRDLAND (HONG KONG) LTD | OGILVY & MATHER HONG KONG | HONG KONG | OGILVY & MATHER HONG KONG | ||
HEROES | KFC BIRDLAND (HONG KONG) LTD | OGILVY & MATHER HONG KONG | HONG KONG | OGILVY & MATHER HONG KONG | ||
THE MEETING | MCDONALD’S | TBWA\THAILAND Bangkok | THAILAND | TBWA\THAILAND Bangkok | ||
ROOFTOP SOCCER | MCDONALD’S | TBWA\THAILAND Bangkok | THAILAND | TBWA\THAILAND Bangkok | ||
MORNING SHIFT | MCDONALD’S | TBWA\THAILAND Bangkok | THAILAND | TBWA\THAILAND Bangkok | ||
VITRA VS. ODGER | IKEA | THJNK Hamburg | GERMANY | LOVED Hamburg / THJNK Berlin / THJNK Hamburg | ||
THONET VS. TOBIAS | IKEA | THJNK Hamburg | GERMANY | LOVED Hamburg / THJNK Berlin / THJNK Hamburg | ||
FRITZ HANSEN VS. SVENBERTIL | IKEA | THJNK Hamburg | GERMANY | LOVED Hamburg / THJNK Berlin / THJNK Hamburg | ||
1_MIXTAPE/PLAYLIST | MCDONALD’S | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH | ||
2_CASH/BITCOIN | MCDONALD’S | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH | ||
3_JUKEBOX/SPOTIFY | MCDONALD’S | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH | ||
4_VHS/MP4 | MCDONALD’S | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH | ||
9_DISCO/CLUB | MCDONALD’S SUISSE RESTAURANTS SÀRL | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH | ||
DIRECTOR | BURGER KING | DAVID Miami | USA | DAVID Miami | ||
PRESIDENT | BURGER KING | DAVID Miami | USA | DAVID Miami | ||
COO | BURGER KING | DAVID Miami | USA | DAVID Miami | ||
B07 (Travel) | ||||||
HOTEL | THAI AIRASIA | BBDO BANGKOK | THAILAND | BBDO BANGKOK | ||
BEACH | THAI AIRASIA | BBDO BANGKOK | THAILAND | BBDO BANGKOK | ||
B08 (Leisure) | ||||||
TOILET | WESTDEUTSCHE LOTTERIE GMBH & CO. OHG | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf | ||
ASSEMBLING | WESTDEUTSCHE LOTTERIE GMBH & CO. OHG | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf | ||
VACUUM | WESTDEUTSCHE LOTTERIE GMBH & CO. OHG | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf | ||
ADIDAS´ FOLLOWERS | CAMP MARKETING CONGRESS | CARNE PERU Lima | PERU | CARNE PERU Lima | ||
STARBUCKS´ FOLLOWERS | CAMP MARKETING CONGRESS | CARNE PERU Lima | PERU | CARNE PERU Lima | ||
KFC´S FOLLOWERS | CAMP MARKETING CONGRESS | CARNE PERU Lima | PERU | CARNE PERU Lima | ||
SEX AND DRUGS | LYRIC OPERA OF CHICAGO | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
BOLD MAN | LYRIC OPERA OF CHICAGO | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
DEATHS | LYRIC OPERA OF CHICAGO | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
ANGELS AND DEMONS | LYRIC OPERA OF CHICAGO | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
OPERA VS. BASEBALL | LYRIC OPERA OF CHICAGO | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | ||
B09 (Media / Entertainment) | ||||||
TRUMP | Dos Miradas | TBWA\ARGENTINA Buenos Aires | ARGENTINA | TBWA\ARGENTINA Buenos Aires | ||
PUTIN | XXX | TBWA\ARGENTINA Buenos Aires | ARGENTINA | TBWA\ARGENTINA Buenos Aires | ||
KIM | Dos Miradas | TBWA\ARGENTINA Buenos Aires | ARGENTINA | TBWA\ARGENTINA Buenos Aires | ||
BULLET | PEHUEN | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
GRANADE | PEHUEN | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
MORTAR AMMO | PEHUEN | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
U.S.A. | EL TIEMPO NEWSPAPER | MULLENLOWE SSP3 Bogotá | COLOMBIA | MULLENLOWE SSP3 Bogotá | ||
RUSSIA | EL TIEMPO NEWSPAPER | MULLENLOWE SSP3 Bogotá | COLOMBIA | MULLENLOWE SSP3 Bogotá | ||
VENEZUELA | EL TIEMPO NEWSPAPER | MULLENLOWE SSP3 Bogotá | COLOMBIA | MULLENLOWE SSP3 Bogotá | ||
B10 (B2B) | ||||||
SQUARES | SHUTTERSTOCK | MERCADO McCANN Buenos Aires | ARGENTINA | MERCADO McCANN Buenos Aires | ||
SOCCER | SHUTTERSTOCK | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
RUNNING | SHUTTERSTOCK | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
BRUCE | OZOM | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
JOHN | OZOM | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
B11 (Consumer Services) | ||||||
BRIDGE | SURA | McCANN Bogotá | COLOMBIA | McCANN Bogotá | ||
IKER | TELEFÓNICA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
JOSE | TELEFÓNICA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
MARIA | TELEFÓNICA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
MAX | TELEFÓNICA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
SOFIA | TELEFÓNICA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | ||
B12 (Corporate Social Responsibility (CSR) / Corporate Image) | ||||||
LARA PAGE | FORBES BRASIL | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | ||
ELLEN MUSK | FORBES BRASIL | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | ||
JENNY BEZOS | FORBES BRASIL | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | ||
LOVE IS NATURAL – LIONS | ANIMAL PLANET | Y&R ISTANBUL | TURKEY | Y&R ISTANBUL | ||
LOVE IS NATURAL – COWS | ANIMAL PLANET | Y&R ISTANBUL | TURKEY | Y&R ISTANBUL | ||
LOVE IS NATURAL – ZEBRAS | ANIMAL PLANET | Y&R ISTANBUL | TURKEY | Y&R ISTANBUL | ||
B13 (Not-for-profit / Charity) | ||||||
DROUGHT | GREENPEACE | HAKUHODO MALAYSIA Shah Alam, Selangor | MALAYSIA | HAKUHODO MALAYSIA Shah Alam, Selangor | ||
CIVIL WAR | CEPIA | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
ASTRONAUTS | CEPIA | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
BERLIN WALL | CEPIA | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
TICKTOCK ROCKAWAY | LONELY WHALE | VML New York | USA | VML New York | ||
TICKTOCK IRELAND | LONELY WHALE | VML New York | USA | VML New York | ||
TICKTOCK CURACAO | LONELY WHALE | VML New York | USA | VML New York | ||
TICKTOCK EASTER_ SLAND | LONELY WHALE | VML New York | USA | VML New York | ||
PUMA | SPECIAL OLYMPICS | Y&R NEW YORK | USA | Y&R NEW YORK | ||
NIKE | SPECIAL OLYMPICS | Y&R NEW YORK | USA | Y&R NEW YORK | ||
REEBOK | SPECIAL OLYMPICS | Y&R NEW YORK | USA | Y&R NEW YORK | ||
ADIDAS | SPECIAL OLYMPICS | Y&R NEW YORK | USA | Y&R NEW YORK | ||
NO SIDE | MÉDECINS SANS FRONTIÈRES HK | OGILVY & MATHER HONG KONG | HONG KONG | OGILVY & MATHER HONG KONG | ||
BULL – COW | COMUNICACIÓN PARA LA IGUALDAD | DHÉLET Y&R Buenos Aires | ARGENTINA | DHÉLET Y&R Buenos Aires | ||
MALE TURKEY – FEMALE TURKEY | COMUNICACIÓN PARA LA IGUALDAD | DHÉLET Y&R Buenos Aires | ARGENTINA | DHÉLET Y&R Buenos Aires | ||
HORSE – MARE | COMUNICACIÓN PARA LA IGUALDAD | DHÉLET Y&R Buenos Aires | ARGENTINA | DHÉLET Y&R Buenos Aires | ||
C01 (Animated Digital Screens) | ||||||
PARKOUR SCREENS | SAMSUNG | CHEIL WORLDWIDE Madrid | SPAIN | CHEIL WORLDWIDE Madrid | ||
C02 (Interactive Digital Screens) | ||||||
#TANKFREE | BORN FREE FOUNDATION | WCRS London | UNITED KINGDOM | WCRS London | ||
FIGHT FOR TERRITORY | LION | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | ||
NIKE REACT GAME OF GO | NIKE | MEDIAMONKS Amsterdam | THE NETHERLANDS | WIEDEN+KENNEDY Portland | ||
C03 (Dynamic Digital Screens) | ||||||
FOOTBALL DECODED | MICROSOFT | McCANN LONDON | UNITED KINGDOM | McCANN LONDON | ||
THE ROUTE | JCDECAUX | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
VOLVO LIVE REVIEWS | VOLVO | GREY BRAZIL São Paulo | BRAZIL | GREY BRAZIL São Paulo | ||
INSTAGRAM MENU | MCDONALD’S | DM9DDB São Paulo | BRAZIL | DM9DDB São Paulo | ||
D01 (Displays) | ||||||
BEING VISIBLE TO INVISBLES | SAO PAULO MAYOR’S OFFICE | NOVA/SB Sao Paulo | BRAZIL | NOVA/SB Sao Paulo | ||
THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY | COMEDY CENTRAL | COMEDY CENTRAL New York | USA | 23 STORIES X CONDE NAST New York / COMEDY CENTRAL New York | ||
NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” | NATIONAL SAFETY COUNCIL | ENERGY BBDO Chicago | USA | ENERGY BBDO Chicago | ||
WISCONSIN FLAG | ACLU OF WISCONSIN | VML Chicago | USA | VML Chicago | ||
NIKE AUSTRALIAN MARRIAGE EQUALITY SWOOSH VOTE | NIKE | WIEDEN+KENNEDY Portland | USA | WIEDEN+KENNEDY Portland | ||
INTEL DRONE LIGHT SHOW AT THE OLYMPICS | INTEL | INTEL CORPORATION Santa Clara | USA | INTEL CORPORATION Santa Clara | ||
PROJECT 84 | CALM | adam&eveDDB London | UNITED KINGDOM | adam&eveDDB London | ||
THE FLIP | MCDONALD’S | WE ARE UNLIMITED Chicago | USA | WE ARE UNLIMITED Chicago | ||
DAVID BOWIE IS HERE | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | ||
GAME OF THRONES “TAPESTRY” | TOURISM IRELAND | TOURISM IRELAND Coleraine | UNITED KINGDOM | PUBLICIS LONDON | ||
PROM KING | BURGER KING | MULLENLOWE Boston | USA | MULLENLOWE Boston | ||
D02 (Small Scale Special Solutions) | ||||||
PEEKABOO MASK | SEOUL METROPOLITAN GOVERNMENT | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul | ||
PEACE BRIEFS | SATURDAY MORNING | SATURDAY MORNING Los Angeles | USA | SATURDAY MORNING Los Angeles | ||
FLOWER OF LIFE | HERMES PARDINI | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | ||
MEPHISTO – LIBERATED SIGNATURES | MEPHISTO | Y&R ISTANBUL | TURKEY | Y&R ISTANBUL | ||
THE HEALTH PURSE (SEHAT KA BATUA) | MAHINDRA RISE | GREY INDIA Mumbai | INDIA | GREY INDIA Mumbai | ||
VENT INSPECTION AD | PEPCO | GREY POLAND Warsaw | POLAND | GREY POLAND Warsaw | ||
SIP SAFE | MONASH UNIVERSITY | Y&R MELBOURNE | AUSTRALIA | Y&R MELBOURNE | ||
PRICE ON OUR LIVES | MARCH FOR OUR LIVES – PARKLAND STUDENTS | McCANN NEW YORK | USA | McCANN NEW YORK | ||
THE TOUGHEST BAG | GLAD | FCB CHICAGO | USA | FCB CHICAGO | ||
TAGWORDS | AB INBEV | AFRICA São Paulo | BRAZIL | AFRICA São Paulo | ||
D03 (Special Build) | ||||||
#BODYCANTWAIT | HANDICAP INTERNATIONAL | HEREZIE Paris | FRANCE | HEREZIE Paris | ||
TRANSFORMATION OF A LANDMARK | BMW AG | JUNG VON MATT Hamburg | GERMANY | JUNG VON MATT Hamburg | ||
HELLO REAL PEOPLE | MOTOROLA | OGILVY New York | USA | OGILVY New York | ||
THE ROOM | IKEA ITALY | DDB GROUP ITALY Milan | ITALY | DDB GROUP ITALY Milan | ||
THE AMBER CUBE | DAIMLER AG MERCEDES-BENZ | ANTONI Berlin | GERMANY | ANTONI Berlin | ||
NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” | NATIONAL SAFETY COUNCIL | ENERGY BBDO Chicago | USA | ENERGY BBDO Chicago | ||
37.5 CLIFFSIDE SHOP | 37.5®TECHNOLOGY | WORKINPROGRESS Boulder | USA | WORKINPROGRESS Boulder | ||
INCONVENIENCE STORES | SWANN INSURANCE | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | ||
#LOVEBETTER | ONE LOVE | TBWA\CHIAT\DAY NEW YORK | USA | TBWA\CHIAT\DAY NEW YORK | ||
PROJECT 84 | CALM | adam&eveDDB London | UNITED KINGDOM | adam&eveDDB London | ||
THE FLIP | MCDONALD’S | WE ARE UNLIMITED Chicago | USA | WE ARE UNLIMITED Chicago | ||
DAVID BOWIE IS HERE | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | ||
GO WITH THE FAKE | DIESEL | DIESEL Breganze | ITALY | PUBLICIS ITALY Milan / PUBLICIS New York | ||
BLIZZARD STORE | DAIRY QUEEN | P4 OGILVY Panama City | PANAMA | P4 OGILVY Panama City | ||
D04 (Live Advertising and Events) | ||||||
LOVING “IT” | BURGER KING DEUTSCHLAND GMBH | GRABARZ & PARTNER Hamburg | GERMANY | GRABARZ & PARTNER Hamburg | ||
NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” | NATIONAL SAFETY COUNCIL | ENERGY BBDO Chicago | USA | ENERGY BBDO Chicago | ||
BLACK FUTURE SOCIAL CLUB | NETFLIX | DUDE Milan | ITALY | DUDE Milan | ||
INTEL DRONE LIGHT SHOW AT THE OLYMPICS | INTEL | INTEL CORPORATION Santa Clara | USA | INTEL CORPORATION Santa Clara | ||
PROJECT 84 | CALM | adam&eveDDB London | UNITED KINGDOM | adam&eveDDB London | ||
RECRUITING CAR | VOLVO | FAMOUSGREY BRUSSELS | BELGIUM | FAMOUSGREY BRUSSELS | ||
#HONDANEXTDOOR | HONDA | SID LEE Paris | FRANCE | SID LEE Paris | ||
GO WITH THE FAKE | DIESEL | DIESEL Breganze | ITALY | PUBLICIS ITALY Milan / PUBLICIS New York | ||
BLIZZARD STORE | DAIRY QUEEN | P4 OGILVY Panama City | PANAMA | P4 OGILVY Panama City | ||
C21 | NATIONAL DOWN SYNDROME SOCIETY | NATIONAL DOWN SYNDROME SOCIETY New York | USA | SAATCHI & SAATCHI New York | ||
PROM KING | BURGER KING | MULLENLOWE Boston | USA | MULLENLOWE Boston | ||
D05 (Interactive Experiences) | ||||||
SCARY CLOWN NIGHT | BURGER KING | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | ||
ECHO ESCAPE | AMAZON | AKQA Portland | USA | AKQA Portland / AMAZON Seattle | ||
THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY | COMEDY CENTRAL | COMEDY CENTRAL New York | USA | 23 STORIES X CONDE NAST New York / COMEDY CENTRAL New York | ||
DRAW TO ART | GOOGLE CREATIVE LAB London | UNITED KINGDOM | GOOGLE ARTS & CULTURE Paris / GOOGLE CREATIVE LAB London | |||
HBO’S SXSWESTWORLD | HBO | HBO New York | USA | GIANT SPOON New York | ||
INCONVENIENCE STORES | SWANN INSURANCE | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | ||
NIKE REACT GAME OF GO | NIKE | MEDIAMONKS Amsterdam | THE NETHERLANDS | WIEDEN+KENNEDY Portland | ||
THE VOICE OF ART | IBM | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | ||
BLIZZARD STORE | DAIRY QUEEN | P4 OGILVY Panama City | PANAMA | P4 OGILVY Panama City | ||
SPECIMENS MONOLOGUES | THE FIELD MUSEUM | ENGAGE & RESONATE Chicago | USA | LEO BURNETT CHICAGO | ||
DEISEL – GO WITH THE FAKE | DIESEL | DIESEL Breganze | ITALY | PUBLICIS ITALY Milan / PUBLICIS New York | ||
D06 (Transit) | ||||||
SMART SPOKES | EYES JAPAN | OGILVY & MATHER JAPAN Tokyo | JAPAN | OGILVY & MATHER JAPAN Tokyo | ||
3 BILLBOARDS OUTSIDE GRENFELL, LONDON | JUSTICE4GRENFELL | BBH LONDON | UNITED KINGDOM | BBH LONDON | ||
STATION WITH A VIEW | SKODA FRANCE | ROSAPARK Paris | FRANCE | ROSAPARK Paris | ||
PEOPLE. NOT SYMBOLS | ACCESS ISRAEL | ACCESS ISRAEL Kfar Saba | ISRAEL | LEO BURNETT ISRAEL Bnei-Brak | ||
DAVID BOWIE IS HERE | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | ||
DRIVE-THRUCK | ARCOS DORADOS COMÉRCIO DE ALIMENTOS LTDA | McDONALD’S Sao Paolo | BRAZIL | DPZ&T São Paulo | ||
D07 (Immersive Experiences) | ||||||
ECHO ESCAPE | AMAZON | AKQA Portland | USA | AKQA Portland / AMAZON Seattle | ||
THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY | COMEDY CENTRAL | COMEDY CENTRAL New York | USA | 23 STORIES X CONDE NAST New York / COMEDY CENTRAL New York | ||
PLAY THE CITY | THE GRAMMY AWARDS/THE RECORDING ACADEMY | TBWA\CHIAT\DAY LOS ANGELES | USA | TBWA\CHIAT\DAY LOS ANGELES | ||
HBO’S SXSWESTWORLD | HBO | HBO New York | USA | GIANT SPOON New York | ||
BLACK FUTURE SOCIAL CLUB | NETFLIX | DUDE Milan | ITALY | DUDE Milan | ||
NIKE REACT GAME OF GO | NIKE | MEDIAMONKS Amsterdam | THE NETHERLANDS | WIEDEN+KENNEDY Portland | ||
INTEL DRONE LIGHT SHOW AT THE OLYMPICS | INTEL | INTEL CORPORATION Santa Clara | USA | INTEL CORPORATION Santa Clara | ||
E01 (Standard Sites) | ||||||
FIGHT FOR TERRITORY | LION | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | ||
HIGHWAY GALLERY | LOUVRE ABU DHABI | TBWA\RAAD Dubai | UNITED ARAB EMIRATES | TBWA\RAAD Dubai | ||
BREATHING LIFE INTO TRANSIT ADS | NETFLIX | NETFLIX Los Angeles | USA | MULLENLOWE MEDIAHUB Boston / NETFLIX Los Angeles | ||
EVA UNDERWOOD | NETFLIX | CIRCUS BA Buenos Aires | ARGENTINA | CIRCUS BA Buenos Aires / NETFLIX Los Angeles | ||
THE ROUTE | JCDECAUX | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | ||
NISSAN’S FOLLOW THE BALL | NISSAN DO BRASIL | LEW’LARA\TBWA São Paulo | BRAZIL | LEW’LARA\TBWA São Paulo | ||
WOULD YOU HAVE COFFEE WITH A STRANGER? | FRIVILLIG.NO | MORGENSTERN Oslo | NORWAY | MORGENSTERN Oslo | ||
A LITTLE HELP FROM A BUD | AB-INBEV | DAVID Miami | USA | DAVID Miami | ||
LAST TWEET | AMNESTY | AMNESTY TURKEY Istanbul | TURKEY | 4129GREY Istanbul | ||
INSTAGRAM MENU | MCDONALD’S | DM9DDB São Paulo | BRAZIL | DM9DDB São Paulo | ||
E02 (Ambient Outdoor) | ||||||
LOVING “IT” | BURGER KING DEUTSCHLAND GMBH | GRABARZ & PARTNER Hamburg | GERMANY | GRABARZ & PARTNER Hamburg | ||
DEAD WHALE | GREENPEACE PHILIPPINES | DENTSU JAYME SYFU Makati City | THE PHILIPPINES | DENTSU JAYME SYFU Makati City | ||
THE ROOM | IKEA ITALY | DDB GROUP ITALY Milan | ITALY | DDB GROUP ITALY Milan | ||
NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” | NATIONAL SAFETY COUNCIL | ENERGY BBDO Chicago | USA | ENERGY BBDO Chicago | ||
37.5 CLIFFSIDE SHOP | 37.5®TECHNOLOGY | WORKINPROGRESS Boulder | USA | WORKINPROGRESS Boulder | ||
HBO’S SXSWESTWORLD | HBO | HBO New York | USA | GIANT SPOON New York | ||
INTEL DRONE LIGHT SHOW AT THE OLYMPICS | INTEL | INTEL CORPORATION Santa Clara | USA | INTEL CORPORATION Santa Clara | ||
#HONDANEXTDOOR | HONDA | SID LEE Paris | FRANCE | SID LEE Paris | ||
GO WITH THE FAKE | DIESEL | DIESEL Breganze | ITALY | PUBLICIS ITALY Milan / PUBLICIS New York | ||
SIP SAFE | MONASH UNIVERSITY | Y&R MELBOURNE | AUSTRALIA | Y&R MELBOURNE | ||
BREATHING LIFE INTO TRANSIT ADS | NETFLIX | NETFLIX Los Angeles | USA | MULLENLOWE MEDIAHUB Boston / NETFLIX Los Angeles | ||
E03 (Technology) | ||||||
PLAY THE CITY | THE GRAMMY AWARDS/THE RECORDING ACADEMY | TBWA\CHIAT\DAY LOS ANGELES | USA | TBWA\CHIAT\DAY LOS ANGELES | ||
HUMAN MONUMENTS | THALYS | ROSAPARK Paris | FRANCE | ROSAPARK Paris | ||
DRAW TO ART | GOOGLE CREATIVE LAB London | UNITED KINGDOM | GOOGLE ARTS & CULTURE Paris / GOOGLE CREATIVE LAB London | |||
HIGHWAY GALLERY | LOUVRE ABU DHABI | TBWA\RAAD Dubai | UNITED ARAB EMIRATES | TBWA\RAAD Dubai | ||
RAIN WI-FI | TELE2 | GEOMETRY GLOBAL Moscow | RUSSIA | GEOMETRY GLOBAL Moscow | ||
INTEL DRONE LIGHT SHOW AT THE OLYMPICS | INTEL | INTEL CORPORATION Santa Clara | USA | INTEL CORPORATION Santa Clara | ||
RECRUITING CAR | VOLVO | FAMOUSGREY BRUSSELS | BELGIUM | FAMOUSGREY BRUSSELS | ||
#WHATMAKESGREAT | IBM | OGILVYONE LONDON | UNITED KINGDOM | OGILVY & MATHER London | ||
NISSAN’S FOLLOW THE BALL | NISSAN DO BRASIL | LEW’LARA\TBWA São Paulo | BRAZIL | LEW’LARA\TBWA São Paulo | ||