Se dieron a conocer las campañas ganadoras en la categoría Mercadotecnia Directa. De 83 premios otorgados, 11 fueron iberoamericanos. Se otorgó un Grand Prix a la campaña Interception de Volvo por la agencia Grey New York.
Notas relacionadas:
Conoce las campañas de merca directa que están en short list en Cannes Lions 2015
Cannes Lions 2015: Brasil lidera a iberoamérica en el shorlist de Promotions & Activations
Conoce a los nominados en la categoría Mobile de los Cannes Lions 2015
| Mercadotecnia Directa | ||||
| Campaña | Cliente | Producto | Agencia | Premio |
| INTERCEPTION | VOLVO | AUTOMOBILES | GREY NEW YORK | Grand Prix |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | León de oro |
| THE INTERACTIVE FORM | CANAL+ | CANAL+ | BETC Paris / BETC DIGITAL Paris | León de oro |
| #HANDSOFF | MARC DORCEL | MARC DORCEL | MARCEL Paris | León de oro |
| JOE BOXER INACTIVITY TRACKER | KMART / JOE BOXER | JOE BOXER INACTIVITY TRACKER | FCB CHICAGO | León de oro |
| MAKEUP GENIUS | L’ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | León de oro |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | León de oro |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | León de oro |
| INTERCEPTION | VOLVO | AUTOMOBILES | GREY NEW YORK | León de oro |
| THE INTERACTIVE FORM | CANAL+ | CANAL+ | BETC Paris / BETC DIGITAL Paris | León de oro |
| #HANDSOFF | MARC DORCEL | MARC DORCEL | MARCEL Paris | León de oro |
| BOSSE’S MILK | LIDL DISCOUNT FOOD STORE | MILK | INGO Stockholm | León de oro |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | León de oro |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | PROMOTIONAL TOURISM CAMPAIGN | MARURI GREY Guayaquil | León de oro |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | León de oro |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT DEUTSCHLAND | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | León de oro |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | León de oro |
| LOVE HAS NO LABELS | ADCOUNCIL | LOVE HAS NO LABELS | R/GA New York | León de oro |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | León de oro |
| SOUNDLAB BOX | LEICA GALLERY SÃO PAULO | LEICA INSTITUTIONAL | F/NAZCA SAATCHI & SAATCHI São Paulo | León de oro |
| THE INTERACTIVE FORM | CANAL+ | CANAL+ | BETC Paris / BETC DIGITAL Paris | León de oro |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | León de plata |
| ASHES | CAMPOFRIO | INSTITUTIONAL. FIRE LA BUREBA FACTORY | McCANN MADRID | León de plata |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | León de plata |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | León de plata |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | León de plata |
| LOVE HAS NO LABELS | ADCOUNCIL | LOVE HAS NO LABELS | R/GA New York | León de plata |
| RELOCKLOVE | ORANGE | ORANGE FRANCE | MARCEL Paris | León de plata |
| LOVE HAS NO LABELS | ADCOUNCIL | LOVE HAS NO LABELS | R/GA New York | León de plata |
| MAKEUP GENIUS | L’ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | León de plata |
| SPECIAL OLYMPICS – KEVIN DE BRUYNE | SPECIAL OLYMPICS BELGIUM | SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 | LDV UNITED Antwerp | León de plata |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | PUBLIC AWARENESS – GUN CONTROL | GREY CANADA Toronto | León de plata |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | León de plata |
| #HANDSOFF | MARC DORCEL | MARC DORCEL | MARCEL Paris | León de plata |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | León de plata |
| MAKEUP GENIUS | L’ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | León de plata |
| THE MONSTER-SMART LAUNCH | DAIMLER AG / SMART MM | SMART | BBDO GROUP GERMANY Berlin | León de plata |
| RELOCKLOVE | ORANGE | ORANGE FRANCE | MARCEL Paris | León de plata |
| BOSSE’S MILK | LIDL DISCOUNT FOOD STORE | MILK | INGO Stockholm | León de plata |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | León de plata |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | León de plata |
| JCDECAUX PERSONAL BILLBOARDS | JC DECAUX BELGIUM | OUTDOOR MEDIA | BBDO BELGIUM Brussels | León de plata |
| AID TO CART | EXITO GROUP / FOOD BANK | EXITO FOUNDATION | SANCHO BBDO Bogotá | León de plata |
| #NOMOREEVICTIONS | STOP DESAHUCIOS | AWARENESS CAMPAIGN | PROXIMITY MADRID | León de plata |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK | León de plata |
| $HRED | BNZ | HOME LOAN | COLENSO BBDO Auckland | León de bronce |
| THE CUP OF LIFE | NATIONAL MUSEUM OF MILITARY HISTORY | WORLD WAR 2 EXHIBIT | IRELAND/DAVENPORT Johannesburg | León de bronce |
| SNACKHOLIDAYS | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | León de bronce |
| ACH2O | PANASONIC | ACH2O | MARURI GREY Guayaquil | León de bronce |
| HANDLE ON HYGIENE | UNILEVER | LIFEBOUY | GEOMETRY GLOBAL Dubai | León de bronce |
| NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS | FCB BRASIL São Paulo | León de bronce |
| A DISCOUNT TO YOUR MISFORTUNE | ISLAZUL | ISLAZUL | DEL CAMPO SAATCHI & SAATCHI MADRID Madrid | León de bronce |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | PROMOTIONAL TOURISM CAMPAIGN | MARURI GREY Guayaquil | León de bronce |
| INVERSE GOAL CELEBRATION | CHAMPIONS FOR LIFE | CHARITY MATCH | VCCP SPAIN Madrid | León de bronce |
| K9FM | MARS | PEDIGREE | COLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE | León de bronce |
| JCDECAUX PERSONAL BILLBOARDS | JC DECAUX BELGIUM | OUTDOOR MEDIA | BBDO BELGIUM Brussels | León de bronce |
| DONATION POSTERS | PUBLIC TRANSPORT VICTORIA | CHARITY | GPY&R Melbourne | León de bronce |
| UNSKIPPABLE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | León de bronce |
| THE BACKUP MEMORY | SAMSUNG TUNISIA | SERVICE | 3SG-BBDO Ariana | León de bronce |
| HORSE WITH HARDEN | FOOT LOCKER | FOOT LOCKER | BBDO NEW YORK | León de bronce |
| SOCIAL SAVVY BURGLAR | ALLSTATE INSURANCE COMPANY | HOME INSURANCE | LEO BURNETT CHICAGO | León de bronce |
| MUSICAL CITY | TOYOTA MOTOR EUROPE | YARIS HYBRID | DEL CAMPO SAATCHI & SAATCHI MADRID Madrid | León de bronce |
| GET ME A SPONSOR | CHELSEA FOOTBALL CLUB | SHIRT/BRAND SPONSHORSHIP | SAATCHI & SAATCHI London | León de bronce |
| 4G4GOOD | STARHUB | 4G | DDB GROUP SINGAPORE | León de bronce |
| ACH2O | PANASONIC | ACH2O | MARURI GREY Guayaquil | León de bronce |
| NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS | FCB BRASIL São Paulo | León de bronce |
| LIVER SONGS | NATURES GARDEN | HEPALIVE | MARURI GREY Guayaquil | León de bronce |
| LIFEPAINT | VOLVO UK | VOLVO BRAND | GREY LONDON | León de bronce |
| A MESSAGE TO SPACE | HYUNDAI MOTOR COMPANY | BRAND CAMPAIGN | INNOCEAN WORLDWIDE Seoul | León de bronce |
| ACH2O | PANASONIC | ACH2O | MARURI GREY Guayaquil | León de bronce |
| UNSKIPPABLE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | León de bronce |
| $HRED | BNZ | HOME LOAN | COLENSO BBDO Auckland | León de bronce |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt | León de bronce |
| BEING THE BEAR | CANAL+ | CANAL+ | BETC Paris | León de bronce |
| STALKER VIEWED YOUR PROFILE | SBS BELGIUM | VIER | BBDO BELGIUM Brussels | León de bronce |
| GET ME A SPONSOR | CHELSEA FOOTBALL CLUB | SHIRT/BRAND SPONSHORSHIP | SAATCHI & SAATCHI London | León de bronce |
| SUFFOCATION | KARMA NIRVANA | KARMA NIRVANA | LEO BURNETT LONDON | León de bronce |
| #NOMOREEVICTIONS | STOP DESAHUCIOS | AWARENESS CAMPAIGN | PROXIMITY MADRID | León de bronce |
| ANTI-ROBBERY COURSE | NATIONAL POLICE | NATIONAL POLICE | McCANN WORLDGROUP COLOMBIA Bogotá | León de bronce |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | León de bronce |
| BOSSE’S MILK | LIDL DISCOUNT FOOD STORE | MILK | INGO Stockholm | León de bronce |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | León de bronce |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | PROMOTIONAL TOURISM CAMPAIGN | MARURI GREY Guayaquil | León de bronce |
