EVA UNDERWOOD
Marca: NETFLIX
Producto: HOUSE OF CARDS
Compañía: CIRCUS BA Buenos Aires
Agencia: CIRCUS BA Buenos Aires / NETFLIX Los Angeles
País: ARGENTINA
Descripción: La ejecución fue parte de la campaña House of Cards para promover su quinta temporada, en donde Claire Underwood toma un papel más prominente. La cartelera emula exactamente el mismo estilo de arte del retrato de homenaje de un ícono de Eva Perón ubicado en una de las avenidas más transitadas de la Ciudad de Buenos Aires. Un estilo muy lineal y simple recreando la cara de Eva o Claire.
BRING BACK MARY
Marca: COLGATE
Producto: COLGATE MAXWHITE ONE
Compañía: Y&R PARIS Paris
Agencia: RED FUSE Paris
País: FRANCIA
Descripción: Para esta campaña se utilizaron fotos de anuario al estilo de “la vieja escuela” para mostrar que aunque el sentido de la moda y los peinados eran embarazosos, al menos las sonrisas se veían bien. De esta manera, la marca reforzó su promesa de marca, es decir, que gracias a Colgate Max White One, “se puede traer de vuelta aquella sonrisa blanca, pero nada más”.
VOLVO LIVE REVIEWS
Marca: VOLVO
Producto: VOLVO XC60
Compañía: GREY BRAZIL São Paulo
Agencia: GREY BRAZIL São Paulo
País: BRASIL
Descripción: Se ejecutó una campaña Outdoor simultáneamente en más de mil vallas publicitarias digitales en Sao Paulo. Además, por primera vez, cada anuncio fue producido y publicado en tiempo real. Cuando un conductor en una unidad de prueba expresó su opinión sobre el nuevo Volvo XC60, se creó, produjo y empujó un anuncio nuevo a las vallas publicitarias, convirtiendo comentarios espontáneos en la campaña publicitaria del automóvil.
Ganadores de “León de Bronce” en #CannesLions 2018
He aquí todos los ganadores de la categoría “Outdoor”:
| CAMPAÑA | MARCA | PRODUCTO | COMPAÑÍA | PAÍS | AGENCIA |
| STATION WITH A VIEW | SKODA FRANCE | SKODA KAROQ | ROSAPARK Paris | FRANCE | ROSAPARK Paris |
| BEING VISIBLE TO INVISBLES | SAO PAULO MAYOR’S OFFICE | HOMELESS SHELTER SERVICE | NOVA/SB Sao Paulo | BRAZIL | NOVA/SB Sao Paulo |
| BALLOONS | MCDONALD’S | HAPPY MEAL | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH |
| BALLS | MCDONALD’S | HAPPY MEAL | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH |
| WOODEN BLOCKS | MCDONALD’S | HAPPY MEAL | TBWA\ZURICH | SWITZERLAND | TBWA\CHIAT\DAY NEW YORK / TBWA\ZURICH |
| PEEKABOO MASK | SEOUL METROPOLITAN GOVERNMENT | PEEKABOO MASK | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul |
| THE ROOM | IKEA ITALY | VIOLENCE AGAINST WOMAN CAMPAIGN | DDB GROUP ITALY Milan | ITALY | DDB GROUP ITALY Milan |
| DRAW TO ART | GOOGLE ARTS & CULTURE | GOOGLE CREATIVE LAB London | UNITED KINGDOM | GOOGLE ARTS & CULTURE Paris / GOOGLE CREATIVE LAB London | |
| BEING VISIBLE TO INVISBLES | SAO PAULO MAYOR’S OFFICE | HOMELESS SHELTER SERVICE | NOVA/SB Sao Paulo | BRAZIL | NOVA/SB Sao Paulo |
| PLAY THE CITY | THE GRAMMY AWARDS/THE RECORDING ACADEMY | THE GRAMMY AWARDS | TBWA\CHIAT\DAY LOS ANGELES | USA | TBWA\CHIAT\DAY LOS ANGELES |
| #LOVEBETTER | ONE LOVE | NON-PROFIT | TBWA\CHIAT\DAY NEW YORK | USA | TBWA\CHIAT\DAY NEW YORK |
| OFFICE | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | J. WALTER THOMPSON Casablanca | MOROCCO | J. WALTER THOMPSON Casablanca |
| STREET | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | J. WALTER THOMPSON Casablanca | MOROCCO | J. WALTER THOMPSON Casablanca |
| FACTORY | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | J. WALTER THOMPSON Casablanca | MOROCCO | J. WALTER THOMPSON Casablanca |
| DRAW TO ART | GOOGLE ARTS & CULTURE | GOOGLE CREATIVE LAB London | UNITED KINGDOM | GOOGLE ARTS & CULTURE Paris / GOOGLE CREATIVE LAB London | |
| THE MEETING | MCDONALD’S | MCDONALD’S 24 HOURS | TBWA\THAILAND Bangkok | THAILAND | TBWA\THAILAND Bangkok |
| MORNING SHIFT | MCDONALD’S | MCDONALD’S 24 HOURS | TBWA\THAILAND Bangkok | THAILAND | TBWA\THAILAND Bangkok |
| ROOFTOP SOCCER | MCDONALD’S | MCDONALD’S 24 HOURS | TBWA\THAILAND Bangkok | THAILAND | TBWA\THAILAND Bangkok |
| PEOPLE. NOT SYMBOLS | ACCESS ISRAEL | NON-PROFIT ORGANIZATION IN ISRAEL WHOSE MAIN MISSION IS TO PROMOTE ACCESSIBILITY AND INCLUSION TO IMPROVE THE QUALITY OF LIFE OF PEOPLE WITH DISABILITIES | ACCESS ISRAEL Kfar Saba | ISRAEL | LEO BURNETT ISRAEL Bnei-Brak |
| 37.5 CLIFFSIDE SHOP | 37.5®TECHNOLOGY | CLOTHING | WORKINPROGRESS Boulder | USA | WORKINPROGRESS Boulder |
| PANDA BEAR | GREENPEACE | INSTITUTIONAL | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo |
| ORANGUTAN | GREENPEACE | INSTITUTIONAL | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo |
| ANTEATER | GREENPEACE | INSTITUTIONAL | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo |
| NIKE REACT GAME OF GO | NIKE | NIKE REACT GAME OF GO | MEDIAMONKS Amsterdam | THE NETHERLANDS | WIEDEN+KENNEDY Portland |
| ASSEMBLING | WESTDEUTSCHE LOTTERIE GMBH & CO. OHG | WESTLOTTO | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf |
| TOILET | WESTDEUTSCHE LOTTERIE GMBH & CO. OHG | WESTLOTTO | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf |
| VACUUM | WESTDEUTSCHE LOTTERIE GMBH & CO. OHG | WESTLOTTO | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf |
| ASSEMBLING | WESTDEUTSCHE LOTTERIE GMBH & CO. OHG | WESTLOTTO | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf |
| BLIZZARD STORE | DAIRY QUEEN | BLIZZARD | P4 OGILVY Panama City | PANAMA | P4 OGILVY Panama City |
| MARRIAGE | POLLA | LOTO | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| HOLIDAYS | POLLA | LOTO | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| TALE | POLLA | LOTO | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| FIRST BATH | POLLA | LOTO | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| WARLI | MERCEDES BENZ INDIA PVT LTD | MERCEDES CARS | CREATIVELAND ASIA Mumbai | INDIA | CREATIVELAND ASIA Mumbai |
| PATTACHITRA | MERCEDES BENZ INDIA PVT LTD | MERCEDES CARS | CREATIVELAND ASIA Mumbai | INDIA | CREATIVELAND ASIA Mumbai |
| MADHUBANI | MERCEDES BENZ INDIA PVT LTD | MERCEDES CARS | CREATIVELAND ASIA Mumbai | INDIA | CREATIVELAND ASIA Mumbai |
| THE ROUTE | JCDECAUX | MEDIA | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo |
| THE HEALTH PURSE (SEHAT KA BATUA) | MAHINDRA RISE | SELF-EXAMINATION FOR BREAST CANCER | GREY INDIA Mumbai | INDIA | GREY INDIA Mumbai |
| SIP SAFE | MONASH UNIVERSITY | MONASH UNIVERSITY | Y&R MELBOURNE | AUSTRALIA | Y&R MELBOURNE |
| BRING BACK MARY | COLGATE | COLGATE MAXWHITE ONE | Y&R PARIS Paris | FRANCE | RED FUSE Paris |
| BRING BACK JOHN | COLGATE | COLGATE MAXWHITE ONE | Y&R PARIS Paris | FRANCE | RED FUSE Paris |
| TAPE MEASURE | KOCTAS | KOCTAS | MEDINA TURGUL DDB Istanbul | TURKEY | MEDINA TURGUL DDB Istanbul |
| CHROME HANGER | KOCTAS | KOCTAS | MEDINA TURGUL DDB Istanbul | TURKEY | MEDINA TURGUL DDB Istanbul |
| MASSIVE SHELF | KOCTAS | KOCTAS | MEDINA TURGUL DDB Istanbul | TURKEY | MEDINA TURGUL DDB Istanbul |
| GRENADE | COLGATE | PROTEX SOAP | RED FUSE Paris | FRANCE | RED FUSE Paris |
| AVALANCHE | COLGATE | PROTEX SOAP | RED FUSE Paris | FRANCE | RED FUSE Paris |
| HACKER | COLGATE | PROTEX SOAP | RED FUSE Paris | FRANCE | RED FUSE Paris |
| BRING BACK CLAIRE | COLGATE | COLGATE MAXWHITE ONE | Y&R PARIS Paris | FRANCE | RED FUSE Paris |
| BRAZIL | ARCOR | DOS EN UNO | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| BOAT | ARCOR | DOS EN UNO | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| JOSE | TELEFÓNICA | MOVISTAR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| THE VOICE OF ART | IBM | IBM CLOUD | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo |
| MAX | TELEFÓNICA | MOVISTAR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| SOFIA | TELEFÓNICA | MOVISTAR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| JOSE | TELEFÓNICA | MOVISTAR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| MARIA | TELEFÓNICA | MOVISTAR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| IKER | TELEFÓNICA | MOVISTAR | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago |
| EVA UNDERWOOD | NETFLIX | HOUSE OF CARDS | CIRCUS BA Buenos Aires | ARGENTINA | CIRCUS BA Buenos Aires / NETFLIX Los Angeles |
| VENEZUELA | EL TIEMPO NEWSPAPER | EL TIEMPO NEWSPAPER | MULLENLOWE SSP3 Bogotá | COLOMBIA | MULLENLOWE SSP3 Bogotá |
| RUSSIA | EL TIEMPO NEWSPAPER | EL TIEMPO NEWSPAPER | MULLENLOWE SSP3 Bogotá | COLOMBIA | MULLENLOWE SSP3 Bogotá |
| WOULD YOU HAVE COFFEE WITH A STRANGER? | FRIVILLIG.NO | VOLUNTEER WORK | MORGENSTERN Oslo | NORWAY | MORGENSTERN Oslo |
| U.S.A. | EL TIEMPO NEWSPAPER | EL TIEMPO NEWSPAPER | MULLENLOWE SSP3 Bogotá | COLOMBIA | MULLENLOWE SSP3 Bogotá |
| WOULD YOU HAVE COFFEE WITH A STRANGER? | FRIVILLIG.NO | VOLUNTEER WORK | MORGENSTERN Oslo | NORWAY | MORGENSTERN Oslo |
| THE ROOM | IKEA ITALY | VIOLENCE AGAINST WOMAN CAMPAIGN | DDB GROUP ITALY Milan | ITALY | DDB GROUP ITALY Milan |
| THE FLIP | MCDONALD’S | MCDONALD’S | WE ARE UNLIMITED Chicago | USA | WE ARE UNLIMITED Chicago |
| VOLVO LIVE REVIEWS | VOLVO | VOLVO XC60 | GREY BRAZIL São Paulo | BRAZIL | GREY BRAZIL São Paulo |
| DIRECTOR | BURGER KING | BURGER KING | DAVID Miami | USA | DAVID Miami |
| INSTAGRAM MENU | MCDONALD’S | STORE MENU BOARD EXPERIENCE | DM9DDB São Paulo | BRAZIL | DM9DDB São Paulo |
| FLOWER OF LIFE | HERMES PARDINI | DIAGNOSIS LAB | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo |
| KENDRICK | SPOTIFY | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York |
| MEDICAL PROFESSIONALS | SPOTIFY | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York |
| DADDY PENCE | SPOTIFY | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York |
| BAD LIAR | SPOTIFY | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York |
| BOOZY BRUNCH | SPOTIFY | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York |
| I LOVE GINGERS | SPOTIFY | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York |
| PROM KING | BURGER KING | FAST FOOD | MULLENLOWE Boston | USA | MULLENLOWE Boston |
| CASHMERE | THERMOS (SINGAPORE) PTC LTD. | THERMOS | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok |
| POLYESTER | THERMOS (SINGAPORE) PTC LTD. | THERMOS | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok |
| WOOL | THERMOS (SINGAPORE) PTC LTD. | THERMOS | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok |
| SPECIMENS MONOLOGtUES | THE FIELD MUSEUM | “SPECIMENS: UNLOCKING THE SECRETS OF LIFE” EXHIBITION | ENGAGE & RESONATE Chicago | USA | LEO BURNETT CHICAGO |
| DRAGON | DKSH (THAILAND) LTD. | LEGO | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok |
| WHALE | DKSH (THAILAND) LTD. | LEGO | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok |
| KING KONG | DKSH (THAILAND) LTD. | LEGO | OGILVY GROUP THAILAND Bangkok | THAILAND | OGILVY GROUP THAILAND Bangkok |
| PRESIDENT | BURGER KING | INSTITUTIONAL | DAVID Miami | USA | DAVID Miami |
| COO | BURGER KING | INSTITUTIONAL | DAVID Miami | USA | DAVID Miami |
