The Mexican government has decided to reintroduce the logo or seal “Hecho en México” (Made in Mexico) in response to statements by U.S. President Donald Trump regarding the imposition of new tariffs and the uncertainty this has caused. The initiative was presented on Tuesday, February 18, by the Secretary of Economy, Marcelo Ebrard.
This is a mark that companies can use as part of their origin identity, valid for five years, as stated by Ebrard through the Official Gazette of the Federation (DOF). It will be granted by the Unit of Regulation, Competitiveness, and Competition of the aforementioned ministry.
The mark “Hecho en México” is part of a strategy aimed at boosting national production and achieving equitable and sustainable economic development for the country.
Which Brands Can Use the “Hecho en México” Logo or Seal?
The seal or logo “Hecho en México“, or Made in Mexico (as it also has an English version), can be used by brands that meet the following criteria:
- Any product whose manufacturing, production, or assembly is carried out in Mexico, and that meets quality and excellence standards that enhance the identity and reputation of the origin of its raw materials.
- Applicants must demonstrate that their manufacturing or production processes implement affirmative actions in compliance with one or more of the Sustainable Development Goals of the 2030 Agenda for Sustainable Development.
Requirements
For brands wishing to obtain this seal, it is important to meet the following requirements when submitting their application:
- For individuals, a valid official identification (INE, passport, or professional ID) is required.
- Proof of tax status.
- For legal entities, the articles of incorporation and a document accrediting the legal representative or attorney-in-fact are required.
#ComunicadoEconomía 🗞️ Arranca la promoción nacional e internacional de lo #HechoEnMéxico 🦅
🔹 En la Secretaría de Economía se instaló el Consejo Honorario Promotor para impulsar orgullo e identidad nacional y promover el consumo de productos Hechos en México 🇲🇽🌟
🔹 El… pic.twitter.com/5UbiOupaHU
— Economía México (@SE_mx) February 18, 2025
With the above in order, brands must submit their application to the Unit of Regulation, Competitiveness, and Competition of the Ministry of Economy via the email address [email protected].
In this email, applicants must attach the following documentation:
- Address and email for receiving notifications.
- Sketch, sample, photographic record, or documents that identify and accredit the product on which the certification marks will be used.
- Documentation proving that the manufactured, produced, or assembled products use 100% national inputs and/or that their production takes place in Mexico, regardless of the origin of the inputs.
- If applicable, the trademark registration or commercial notice issued by the Mexican Institute of Industrial Property to be used alongside the certification marks, indicating the corresponding registration number.
- Any other documents deemed necessary by the Ministry of Economy, particularly to assess whether the products meet quality and excellence standards.
After receiving the application, the Ministry of Economy has a period of 10 business days to decide whether to grant the seal “Hecho en México“.
