Para la edición 56 de Cannes Lions, se calcula que se recibieron 32,372 campañas provenientes de todo el mundo, las cuales contendieron por llevarse alguno de los preciados leones de este evento, considerado el más importante en la industria del marketing y la publicidad. De dicha cantidad, y tan sólo en las categorías que son más relevantes para el below the line (o sea, Direct, Outdoor y Brand Experience & Activation), se estima que el continente americano se hizo con 179 premios. Específicamente por parte de Latinoamérica se espera que la participación no sea menor para este año. Prueba del ímpetu con el que viene la región, son las campañas que están nominadas en la categoría de Media.
| Campaña | Marca | Producto | Agencia | País |
| FREEZER BEERBOARD | HEINEKEN | AMSTEL | WUNDERMAN THOMPSON Sao Paulo | BRAZIL |
| THERAFLU TRACKER | GSK – THERAFLU | THERAFLU | WUNDERMAN THOMPSON Bogotá | COLOMBIA |
| THE ELECTRIC HELPER | CHEVROLET | BOLT EV | COMMONWEALTH//McCANN Mexico City | MEXICO |
| THE UNAFFORDABLE CAMPAIGN | RENAULT | KANGOO | PUBLICIS BUENOS AIRES | ARGENTINA |
| COMPETITORS’ SALE | VOLVO | VOLVO | GREY BRAZIL São Paulo | BRAZIL |
| THE LIFE SAVING SOAP OPERAS | PERUVIAN MINISTRY OF HEALTH | PERUVIAN MINISTRY OF HEALTH | CIRCUS GREY PERU Lima | PERU |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| DIRNK REPSNOSILBY | AB INBEV | AMBEV BRANDS – CERVEJARIA AMBEV (BRAHMA, BUDWEISER, STELLA ARTOIS, SKOL AND ORIGINAL) | SUNSETDDB São Paulo | BRAZIL |
| PAY PER BEER | AB INBEV | BRAHMA BEER | AFRICA São Paulo | BRAZIL |
| THE LIFE SAVING SOAP OPERAS | PERUVIAN MINISTRY OF HEALTH | PERUVIAN MINISTRY OF HEALTH | CIRCUS GREY PERU Lima | PERU |
| BLOODLESS SCREEN | SISTEMA BRASILEIRO DE TELEVISÃO | SBT | W/McCANN São Paulo | BRAZIL |
| SOUNDS OF FUTURE OCEAN | NATIONAL GEOGRAPHIC | PLANET OR PLASTIC? | NATIONAL GEOGRAPHIC Sao Paulo | BRAZIL |
| ABSOLUT STREET TREES | PERNOD RICARD MÉXICO | ABSOLUT | ANÓNIMO Mexico City | MEXICO |
| THE BEER BEHIND SPORTS | AB INBEV | BUDWEISER | AFRICA São Paulo | BRAZIL |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO São Paulo | BRAZIL |
| COLUMBIA. THE OFFICIAL SOCCER TEAM OF CONFUSIÓN. | MARS COLOMBIA | SNICKERS® | PROXIMITY COLOMBIA Bogotá | COLOMBIA |
| THE BEER OF THE WORLD CUP | LALA | LALA WHOLE MILK | CIRCUS. Mexico City | MEXICO |
| POKER CRASH CAPS | AB INBEV | POKER BEER | DDB COLOMBIA Bogota | COLOMBIA |
| THE SORORITY PACKS | PEPSICO | EQLIBRI | BETC/HAVAS São Paulo | BRAZIL |
| LIVESAVING BILLBOARDS | HIGH TRAFFIC / MAS VIDA | HIGH TRAFFIC DIGITAL BILLBOARDS / MAS VIDA MEDICAL TRANSFERS | P4 OGILVY Panama City | PANAMA |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| PRICELESS JEWELRY | JOYERÍA AURUS | JOYERÍA AURUS | LOS QUILTROS Santiago | CHILE |
| FAN OF THE MATCH | CLARO ECUADOR | CLARO | PARADAIS DDB Guayaquil | ECUADOR |
| THE NO MEANS NO ATM | HSBC | INSTITUTIONAL | DAVID Buenos Aires | ARGENTINA |
| AIR MAX GRAFFITI STORES | NIKE | AIR MAX | AKQA São Paulo | BRAZIL |
| MARIA ‘S MESSAGE | MOVISTAR | MOBILE TELEPHONE SERVICE | WUNDERMAN THOMPSON Buenos Aires | ARGENTINA |
| #STILLSPEAKINGUP | PROPUESTA CÍVICA AC | LEGAL SPONSORSHIP FOR THE FAMILIES OF MURDERED JOURNALISTS IN MEXICO. | PUBLICIS MEXICO Mexico City | MEXICO |
| RESCUE DOGZ | GUD | GUD | WUNDERMAN THOMPSON Sao Paulo | BRAZIL |
| GILLETTE DATABOARDS | PROCTER & GAMBLE | GILLETTE | GREY BRAZIL São Paulo | BRAZIL |
| PAY PER BEER | AB INBEV | BRAHMA BEER | AFRICA São Paulo | BRAZIL |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| THE SPOILER BLONDE | NETFLIX | HALLOWEEN | DPZ&T São Paulo | BRAZIL |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO São Paulo | BRAZIL |
| THE LIFE SAVING SOAP OPERAS | PERUVIAN MINISTRY OF HEALTH | PERUVIAN MINISTRY OF HEALTH | CIRCUS GREY PERU Lima | PERU |
| CORRUPTION DETECTOR | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| GENDER NEUTRAL SUBTITLES | FOX PREMIUM | FOX APP | FOX NETWORKS GROUP LATIN AMERICA Buenos Aires | ARGENTINA |
| PRESIDENTIAL BROADCAST | NETFLIX | HOUSE OF CARDS | CIRCUS. Buenos Aires | ARGENTINA |
| POKER CRASH CAPS | AB INBEV | POKER BEER | DDB COLOMBIA Bogota | COLOMBIA |
| LIBERTY COINS | AUKIN | NEWSPAPER | PEDRO JUAN & DIEGO Santiago | CHILE |
| AIR MAX GRAFFITI STORES | NIKE | AIR MAX | AKQA São Paulo | BRAZIL |
| PAY PER BEER | AB INBEV | BRAHMA BEER | AFRICA São Paulo | BRAZIL |
| KOSHOGO | KLOOP | MEDIA & PUBLICATIONS | LEO BURNETT MOSCOW | RUSSIA |
| THE NO MEANS NO ATM | HSBC | INSTITUTIONAL | DAVID Buenos Aires | ARGENTINA |
