Cannes Lions 2017 ya tiene a sus ganadores en la categoría de Marketing Directo, y en esta edición 64 son 76 campañas las que el día de hoy salieron victoriosas y regresan a casa con la satisfacción de haber sido reconocidos en el evento de marketing BTL y publicidad más importante del año.
En esta ocasión, Burger King levantó el Grand Prix, siendo su campaña “Google Home of the Whopper” la responsable de hacerle acreedora al máximo galardón que entregan en este evento en cada categoría.
De acuerdo con datos de Statista, en 2016 esta marca de comida rápida se ubicó en el noveno lugar en un ranking de las 10 marcas de fast food retail más valiosas de ese año, con un valor de 3,685 millones de dólares, empresa que ese mismo año registró ingresos mundiales de 1,140 millones de dólares.
En cuanto a la inversión en marketing directo se refiere, sólo en Europa se efectuó un gasto de 113,000 millones de dólares en 2016, suma que podría llegar a los 115,00 millones de dólares para este año, según cifras de Statista.
Por su parte, en México las marcas destinaron una inversión de 4,028 millones de pesos en 2016, monto que casi triplicó lo invertido un año antes que fue de 1,500 millones de pesos.
Para que tengas en el radar a las marcas y agencias que resultaron premiadas en marketing directo en esta edición del festival, a continuación te dejamos la lista completa de los ganadores.
| Title | Client | Product | Entrant / Idea Creation | Country | Production | Media | PR | Additional | Short | Prize | Award |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | DAVID, Miami | USA | CAVIAR Los Angeles | COSMO STREET / BURGER KING | YES | Grand Prix | Grand Prix | ||
| PRICE ON THE JERSEY | WALMART | WALMART | DM9DDB, São Paulo | BRAZIL | DM9DDB São Paulo | DM9DDB, São Paulo | ACADEMIA DE FILMES / JAMUTE | YES | Gold Lion | Gold Lion | |
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | McCANN NEW YORK | USA | CRAFT WORLDWIDE New York / STUART WEISSMAN PRODUCTIONS New York / COPILOT STRATEGIC MUSIC + SOUND New York | STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston | VISBAL FINE BRONZE SCULPTURE | YES | Gold Lion | Gold Lion | |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | GREY COLOMBIA, Bogotá | COLOMBIA | LA OCTAVA Bogotá | YES | Gold Lion | Gold Lion | |||
| SCHOOL FOR JUSTICE | FREE A GIRL MOVEMENT | CHARITY | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | J. WALTER THOMPSON AMSTERDAM | J. WALTER THOMPSON AMSTERDAM | J. WALTER THOMPSON AMSTERDAM | FREE A GIRL MOVEMENT / NEW AMSTERDAM FILM COMPANY / MASSIVE MUSIC / HECTIC ELECTRIC / CAPTCHA / MRTN EDITING / THIS PAGE AMSTERDAM / FLEISHMANHILLARD INDIA / OMNICOM PUBLIC RELATIONS GROUP NEDERLAND | YES | Gold Lion | Gold Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne | CLEMENGER BBDO MELBOURNE | YES | Gold Lion | Gold Lion | ||
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | McCANN NEW YORK | USA | CRAFT WORLDWIDE New York / STUART WEISSMAN PRODUCTIONS New York / COPILOT STRATEGIC MUSIC + SOUND New York | STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston | VISBAL FINE BRONZE SCULPTURE | YES | Gold Lion | Gold Lion | |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | DAVID, Miami | USA | CAVIAR Los Angeles | COSMO STREET / BURGER KING | YES | Gold Lion | Gold Lion | ||
| SPANISH LESSONS | NETFLIX | NARCOS | ALMA DDB, Miami | USA | YES | Gold Lion | Gold Lion | ||||
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FINCH Melbourne / FLUTTER Melbourne | MEDIACOM AUSTRALIA Melbourne | CLEMENGER BBDO MELBOURNE | YES | Gold Lion | Gold Lion | |
| THE COLOUR OF CORRUPTION | RECLAME AQUI | VIGIE AQUI | GREY BRAZIL, São Paulo | BRAZIL | GREY BRAZIL São Paulo / RECLAME AQUI São Paulo | GREY BRAZIL São Paulo | GREY BRAZIL, São Paulo / EDELMAN SIGNIFICA, São Paulo | YES | Gold Lion | Gold Lion | |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FINCH Melbourne / FLUTTER Melbourne | MEDIACOM AUSTRALIA Melbourne | CLEMENGER BBDO MELBOURNE | YES | Gold Lion | Gold Lion | |
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | COLENSO BBDO, Auckland | NEW ZEALAND | EXIT FILMS Auckland / CREATURE Auckland / FRANKLIN RD Auckland | STARCOM NZ Auckland | IMPACT PR, Auckland | YES | Gold Lion | Gold Lion | |
| NEW AND NOT IMPROVED | KRAFT HEINZ | KRAFT HEINZ COMPANY | CP+B, Boulder | USA | STARCOM Chicago | OLSON ENGAGE, Chicago | YES | Gold Lion | Gold Lion | ||
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FINCH Melbourne / FLUTTER Melbourne | MEDIACOM AUSTRALIA Melbourne | CLEMENGER BBDO MELBOURNE | YES | Silver Lion | Silver Lion | |
| ADIDAS ODDS | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA | TAPROOT DENTSU Mumbai | TAPROOT DENTSU, Mumbai | YES | Silver Lion | Silver Lion | ||
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | DAVID, Miami | USA | CAVIAR Los Angeles | COSMO STREET / BURGER KING | YES | Silver Lion | Silver Lion | ||
| DRAG, DROP & GO | CHEAPFLIGHTS | CHEAPFLIGHTS | UNCLE GREY, Copenhagen | DENMARK | WM CREATIVE LABS Hong Kong | UNCLE GREY Copenhagen | YES | Silver Lion | Silver Lion | ||
| SKIP FRIDAY 13 | LA LIBANAISE DES JEUX | LOTO LIBANAISE | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | YES | Silver Lion | Silver Lion | ||||
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne | CLEMENGER BBDO MELBOURNE | YES | Silver Lion | Silver Lion | ||
| BOOST YOUR VOICE | BOOST MOBILE | PROMOTE BOOST STORES AS POLLING STATIONS | 180LA, Santa Monica | USA | 180LA Santa Monica / THE CORNER SHOP Santa Monica / THERAPY STUDIOS Los Angeles / ATOMICA MUSIC Texas | YES | Silver Lion | Silver Lion | |||
| BRADSHAW STAIN | P&G | TIDE | SAATCHI & SAATCHI, New York | USA | RATTLING STICK Santa Monica / THE MILL Los Angeles / ARCADE EDIT New York / NYLON STUDIOS New York / COMPANY 3 New York | HEARTS & SCIENCE New York | TAYLOR, New York / MMK, New York | HEARD CITY / MKTG | YES | Silver Lion | Silver Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne | CLEMENGER BBDO MELBOURNE | YES | Silver Lion | Silver Lion | ||
| NOSULUS RIFT | UBISOFT | NOSULUS RIFT | BUZZMAN, Paris / PRODUCTMAN, Paris | FRANCE | LES IMPRODUCTIBLES Paris / PRODUCTMAN Paris | BUZZMAN, Paris | YES | Silver Lion | Silver Lion | ||
| BURGER CLAN | BURGER KING | ONLINE DELIVERY SERVICE | LOLA MULLENLOWE, Madrid | SPAIN | TRONCO Madrid | WINK TTD Madrid | EVERCOM, Madrid | YES | Silver Lion | Silver Lion | |
| LIKE MY ADDICTION | ADDICT’AIDE | ADDICT’AIDE | BETC, Paris | FRANCE | GUM Paris / FRANCINE FRAMBOISE Paris | YES | Silver Lion | Silver Lion | |||
| GREEN LIGHT RUN | ADIDAS | PUREBOOST | TBWA\HAKUHODO, Tokyo | JAPAN | TOHOKUSHINSHA FILM CORPORATION Tokyo | TBWA\HAKUHODO Tokyo | TBWA\HAKUHODO, Tokyo | YES | Silver Lion | Silver Lion | |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | FCB, Toronto | CANADA | REPRISE MEDIA Toronto | YES | Silver Lion | Silver Lion | |||
| AFGHAN IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | .. | McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi | INDIA | McCANN HEALTH New Delhi | GLOBAL HEALTH CONSULTING | YES | Silver Lion | Silver Lion | ||
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | McCANN NEW YORK | USA | CRAFT WORLDWIDE New York / STUART WEISSMAN PRODUCTIONS New York / COPILOT STRATEGIC MUSIC + SOUND New York | STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston | VISBAL FINE BRONZE SCULPTURE | YES | Silver Lion | Silver Lion | |
| ANDES BAR 45 | AB INBEV | ANDES BEER | SAATCHI & SAATCHI, Buenos Aires | ARGENTINA | PRIMO Buenos Aires / SAKE Buenos Aires / LINDA TV Buenos Aires | PAPA MUSIC / NOT DEAF SOUND DESIGN | YES | Silver Lion | Silver Lion | ||
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne | CLEMENGER BBDO MELBOURNE | YES | Silver Lion | Silver Lion | ||
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | COLENSO BBDO, Auckland | NEW ZEALAND | EXIT FILMS Auckland / CREATURE Auckland / FRANKLIN RD Auckland | STARCOM NZ Auckland | IMPACT PR, Auckland | YES | Silver Lion | Silver Lion | |
| THE BIGGEST SPORTS ENDORSEMENT DEAL OF ALL TIME | ARCHER+WOLF LLC | ARCHER AIR SUPERIORITY | FCB CHICAGO | USA | FND FILMS Chicago / LORD + THOMAS Chicago | CURRENT MARKETING, Chicago | YES | Silver Lion | Silver Lion | ||
| PRICE ON THE JERSEY | WALMART | WALMART | DM9DDB, São Paulo | BRAZIL | DM9DDB São Paulo | DM9DDB, São Paulo | ACADEMIA DE FILMES / JAMUTE | YES | Silver Lion | Silver Lion | |
| ANDES BAR 45 | AB INBEV | ANDES BEER | SAATCHI & SAATCHI, Buenos Aires | ARGENTINA | PRIMO Buenos Aires / SAKE Buenos Aires / LINDA TV Buenos Aires | PAPA MUSIC / NOT DEAF SOUND DESIGN | YES | Bronze Lion | Bronze Lion | ||
| BREAKING THE PATTERN WITH ADIDAS GLITCH | ADIDAS FOOTBALL | ADIDAS GLITCH | POSSIBLE, Seattle / IRIS WORLDWIDE, London | USA | POSSIBLE Seattle / IRIS WORLDWIDE London | YES | Bronze Lion | Bronze Lion | |||
| BURGER CLAN | BURGER KING | ONLINE DELIVERY SERVICE | LOLA MULLENLOWE, Madrid | SPAIN | TRONCO Madrid | WINK TTD Madrid | EVERCOM, Madrid | YES | Bronze Lion | Bronze Lion | |
| OUT OF OFFICE TRAVELOGUE | QANTAS | OUT OF OFFICE TRAVELOGUE | THE MONKEYS, PART OF ACCENTURE INTERACTIVE, Sydney / THE MONKEYS, Sydney | AUSTRALIA | THE MONKEYS Sydney | YES | Bronze Lion | Bronze Lion | |||
| YOU’VE GOTTA HAVE A TEAM | FOOTBALL FEDERATION AUSTRALIA | FOOTBALL FEDERATION AUSTRALIA | BMF, Pyrmont | AUSTRALIA | BMF Pyrmont / RUMBLE STUDIOS Sydney | FRANK PR, Pyrmont | YES | Bronze Lion | Bronze Lion | ||
| A WORLD WITH NO HEROES | UBISOFT | TOM CLANCY’S GHOST RECON WILDLANDS | DDB PARIS | FRANCE | MAKE ME PULSE Paris | YES | Bronze Lion | Bronze Lion | |||
| YOURNALIST | EITB – EUSKAL IRRATI TELEBISTA | YOURNALIST – NEWS APP | THE CYRANOS//McCANN, Barcelona | SPAIN | THE CYRANOS//McCANN Barcelona / OXIGENO Barcelona / GLASSWORKS Barcelona | THE CYRANOS//McCANN Barcelona | THE CYRANOS//McCANN, Barcelona | YES | Bronze Lion | Bronze Lion | |
| THE VIRTUAL CRASH BILLBOARD | PARISIAN ROAD SAFETY (DRIEA: DIR. RÉGION. INTERDÈP. EQUIPEMENT AMÉNAGEMENT) | ROAD SAFETY AUTHORITY (FRANCE / PARIS & SURBUBS) | SERVICEPLAN FRANCE, Paris | FRANCE | SERVICEPLAN FRANCE Paris / TRINITY FILMS Paris / COMPTOIR DU SON Paris | SERVICEPLAN FRANCE Paris | SERVICEPLAN FRANCE, Paris | SERVICEPLAN | YES | Bronze Lion | Bronze Lion |
| THE WORLD’S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | THE MARTIN AGENCY, Richmond | USA | FURLINED Los Angeles / CUT + RUN Santa Monica / THE MILL Los Angeles / LIME STUDIOS Santa Monica / DUOTONE AUDIO GROUP New York | THE MARTIN AGENCY Richmond | THE MARTIN AGENCY, Richmond | DONATE LIFE AMERICA | YES | Bronze Lion | Bronze Lion |
| ANONYMOUS FRIEND | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | PUNCH AUDIO São Paulo / EVIL TWIN São Paulo | J. WALTER THOMPSON BRAZIL São Paulo | J. WALTER THOMPSON BRAZIL, São Paulo | YES | Bronze Lion | Bronze Lion | |
| YOUR NAME SAVES | DONATE LIFE AMERICA | ORGAN DONATION REGISTRATION | LEO BURNETT CHICAGO | USA | LEO BURNETT CHICAGO | LEO BURNETT CHICAGO | LEO BURNETT CHICAGO | JEFF SCIORTINO PHOTOGRAPHY | YES | Bronze Lion | Bronze Lion |
| COINS OF HOPE | CHILD FOCUS | PUBLIC SERVICE – BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN | THESE DAYS – WUNDERMAN, Antwerp | BELGIUM | MEDIACOM Brussels | FINN PR, Brussels | YES | Bronze Lion | Bronze Lion | ||
| A TABLE TO END HUNGER | THE HUNGER PROJECT | A TABLE TO END HUNGER | McCANN SYDNEY | AUSTRALIA | McCANN SYDNEY | McCANN SYDNEY | McCANN SYDNEY | DEC PR | YES | Bronze Lion | Bronze Lion |
| THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | OGILVY NEW YORK | USA | ASTEROIDE FILMS Curitiba / CANJA AUDIO CULTURE Curitiba / SQUARE PIXEL Rio De Janeiro | YES | Bronze Lion | Bronze Lion | |||
| FOOTNOTE FOR THE BREAST | MEDCARE WOMEN & CHILDREN HOSPITAL | HEALTHCARE | THE CLASSIC PARTNERSHIP ADVERTISING, Dubai | UNITED ARAB EMIRATES | YES | Bronze Lion | Bronze Lion | ||||
| UNSUCCESSFUL TICKET SAMPLING | FOLKOPERAN | OPERA | INGO, Stockholm | SWEDEN | INGO Stockholm | AOL/BEON | YES | Bronze Lion | Bronze Lion | ||
| APARTMENT STORES | DELAMAISON | HOME DECORATION AND FURNISHINGS | NURUN, Paris | FRANCE | PRODIGIOUS Paris | YES | Bronze Lion | Bronze Lion | |||
| WE ARE PARRILLA | BURGER KING | BURGER KING | DAVID, Buenos Aires | ARGENTINA | ARGENTINACINE Buenos Aires | ELEFANTE RESONANTE / PAPAMUSIC / BURGER KING ARGENTINA | YES | Bronze Lion | Bronze Lion | ||
| LIBÉ DES RÉFUGIÉS | LIBÉRATION | NEWSPAPERS | FRED & FARID PARIS | FRANCE | FRED & FARID PARIS | FRED & FARID PARIS | FRED & FARID PARIS | LIBéRATION | YES | Bronze Lion | Bronze Lion |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | GREY COLOMBIA, Bogotá | COLOMBIA | LA OCTAVA Bogotá | YES | Bronze Lion | Bronze Lion | |||
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FINCH Melbourne / FLUTTER Melbourne | MEDIACOM AUSTRALIA Melbourne | CLEMENGER BBDO MELBOURNE | YES | Bronze Lion | Bronze Lion | |
| MR. BEAR DRIVER | THE AUTOMOBILE CLUB OF ROMANIA | THE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONALE DE L’AUTOMOBILE ) | PUBLICIS ROMANIA, Bucharest | ROMANIA | PUBLICIS ROMANIA, Bucharest | NURUN ROMANIA / PUBLICIS ONE | YES | Bronze Lion | Bronze Lion | ||
| HIJACKED HIGHWAY | SODIMAC | SODIMAC HOMECENTER | McCANN LIMA | PERU | PLAN B Lima / SATURNO Lima / SIN ANESTESIA Lima / HIGH END Lima | STARCOM Lima | ANIMAL FX | YES | Bronze Lion | Bronze Lion | |
| SWEAR JAR | COMIC RELIEF | CHARITY APP | VALENSTEIN & FATT, London | UNITED KINGDOM | POSSIBLE CEE Budapest | MINDSHARE London | YES | Bronze Lion | Bronze Lion | ||
| UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | J. WALTER THOMPSON NEW YORK | USA | J. WALTER THOMPSON NEW YORK | YES | Bronze Lion | Bronze Lion | |||
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | McCANN NEW YORK | USA | CRAFT WORLDWIDE New York / STUART WEISSMAN PRODUCTIONS New York / COPILOT STRATEGIC MUSIC + SOUND New York | STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston | VISBAL FINE BRONZE SCULPTURE | YES | Bronze Lion | Bronze Lion | |
| IKEA RESPONDS TO BALENCIAGA | IKEA | FRAKTA BAG | ACNE, Stockholm / IKEA, Malmö | SWEDEN | ACNE Stockholm | YES | Bronze Lion | Bronze Lion | |||
| BRADSHAW STAIN | P&G | TIDE | SAATCHI & SAATCHI, New York | USA | RATTLING STICK Santa Monica / THE MILL Los Angeles / ARCADE EDIT New York / NYLON STUDIOS New York / COMPANY 3 New York | HEARTS & SCIENCE New York | TAYLOR, New York / MMK, New York | HEARD CITY / MKTG | YES | Bronze Lion | Bronze Lion |
| ASPIRIN “HEROSMITHS” | BAYER CONSUMER HEALTH | ASPIRIN MEDICATION | ENERGY BBDO, Chicago | USA | MAVERICK New York / FLARE BBDO Chicago | MEDIACOM Chicago | iCROSSING | YES | Bronze Lion | Bronze Lion | |
| DOMINO’S WEDDING REGISTRY | DOMINO’S | DOMINO’S WEDDING REGISTRY | CP+B, Boulder | USA | CP+B Boulder | HOOK QA / TRANSACTION WIRELESS | YES | Bronze Lion | Bronze Lion | ||
| PRICE ON THE JERSEY | WALMART | WALMART | DM9DDB, São Paulo | BRAZIL | DM9DDB São Paulo | DM9DDB, São Paulo | ACADEMIA DE FILMES / JAMUTE | YES | Bronze Lion | Bronze Lion | |
| CINEMA TO GO | AIR FRANCE | AIR FRANCE | BETC, Paris | FRANCE | RITA FILMS Paris / GREEN UNITED MUSIC Paris | YES | Bronze Lion | Bronze Lion | |||
| RESPONSIBLY THE BEER | UBREW | RESPONSIBLY | McCANN WORLDGROUP, Milan / MRM/McCANN, Milan / McCANN MILAN | ITALY | CRAFT WORLDWIDE London / THINK CATTLEYA Milan / DOCARTIST Milan | RAPPORT ITALY Milan / UM Milan | PERSUASION PR, Gateshead | UBREW | YES | Bronze Lion | Bronze Lion |
| THE BOX THAT KEEPS GIVING | GODIVA | CONFECTIONARY CHOCOLATE | McCANN NEW YORK | USA | COEUR NOIR SPECIALTY PRINTERS New York / CULTECH, INC. New York | M BOOTH, New York | YES | Bronze Lion | Bronze Lion | ||
| THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | OGILVY NEW YORK | USA | ASTEROIDE FILMS Curitiba / CANJA AUDIO CULTURE Curitiba / SQUARE PIXEL Rio De Janeiro | YES | Bronze Lion | Bronze Lion | |||
| IKEA: COOK THIS PAGE | IKEA CANADA | IKEA CANADA | LEO BURNETT TORONTO | CANADA | TRADE GRAPHICS BY DESIGN INC. Concord / PAPERTEC INC. Garfield / PRINTED BY SOMERSET Mississauga / GRAYSON MATTHEWS Toronto | YES | Bronze Lion | Bronze Lion | |||
| YOUR NAME SAVES | DONATE LIFE AMERICA | ORGAN DONATION REGISTRATION | LEO BURNETT CHICAGO | USA | LEO BURNETT CHICAGO | LEO BURNETT CHICAGO | LEO BURNETT CHICAGO | JEFF SCIORTINO PHOTOGRAPHY | YES | Bronze Lion | Bronze Lion |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | GREY COLOMBIA, Bogotá | COLOMBIA | LA OCTAVA Bogotá | YES | Bronze Lion | Bronze Lion | |||
| LIKE MY ADDICTION | ADDICT’AIDE | ADDICT’AIDE | BETC, Paris | FRANCE | GUM Paris / FRANCINE FRAMBOISE Paris | YES | Bronze Lion | Bronze Lion | |||
| TRUMP | ROYAL JORDANIAN AIRLINES | PROMOTIONAL OFFER | MEMAC OGILVY ADVIZE, Amman | JORDAN | YES | Bronze Lion | Bronze Lion | ||||
| SPANISH LESSONS | NETFLIX | NARCOS | ALMA DDB, Miami | USA | YES | Bronze Lion | Bronze Lio |
